Brand and Creative Manager at Meadow Hall

Job Description

• Plan advertising concepts, oversee the creative process and give guidance to the Graphic Designer in developing creative concept.
• Focused on creating a lasting impression among consumers and improving product sales and market share by oversees advertising and marketing activities to ensure the right message is developed at all times.
• Developing high quality and effective marketing materials that align correctly with the overall brand strategy
• Championing the brand internally making sure all elements of the company understand the brand and its goals
• Creating an enduring brand message that results in increased sales, brand loyalty and improving market share
• Develop advert copy, ideas and website content development
• Event sponsorship, photo shoots, video shoot
• Champion experiential marketing
• Maintain consistent corporate image and brand positioning of Meadow Hall Group

Qualification and Experience

• Must be a graduate of Mass Communications, Marketing or similar course with at least 3 years working experience in an advertising agency.
• Must have excellent communication skills and be a team player.
• Previous experience working as a brand manager and membership of Advertising Practitioners Council of Nigeria (APCON).
• Experience of the full marketing mix is essential
• The ability to influence staff on a 360 basis both up and down the organisation is essential.
• You must have hands on creative experience and be driven and passionate in your approach to marketing

Skills Required:

• Calm, confident, organised and thorough
• Deep understanding of marketing principles
• Analytical and strong multi-tasking skills
• Excellent digital marketing skills
• An intimate understanding of design, copy and web best practices/guidelines
• Experience with a variety of software, including Photoshop, InDesign, Flash, etc.
• Excellent leadership and communication skills
• A strong understanding of brand development and multichannel marketing concepts
• Comfort interacting with clients and internal staff alike
• Strong persuasive skills