Brand Manager at OutsideinHR Limited

Based in Lagos, the Brand Manager reports directly to the Market Manager Nigeria, Benin, Togo and is responsible for:

• Developing and implementing annual brand plans in accordance with global strategies
• Establishing good working relationship and developing strong customer and sales relationships
• Providing clear consumer insights (consumer needs, segmentation and value proposition)
• Creating value by building brand equity with the consumer targets, whilst creating below the line tools to achieve sales objectives
• Agreeing objectives with sales team, jointly developing marketing and brand plans for channels and key accounts
• Building and activating the respective brands in the trade (planning and executing tailored events, promotions)
• Developing and implementing activities to recruit new consumers in close cooperation with sales teams
• Managing and controlling Brands budgets and promotions to ensure optimal allocation of expenditure
• Monitoring and evaluating key programs with recommendations for future action
• Managing local advertising creative development and ensuring optimum media schedules
• Leading local promotional development (objective setting, implementation and post-evaluation)
• Developing PR plans, setting objectives and ensuring post evaluation
• Ensuring that local PR activities and messages are in line with brands strategies
• Acting as a Brand ambassador internally and externally: Sales Force, Trade, Consumers, Public Relations Agencies, Press, etc.
• Leading, developing, motivating and coaching an Marketing & Events Support
• Setting SMART objectives
• Evaluating performance
• Managing and controlling budgets (Travel & Expenses, Free bottles and company tools…)
• Guarantying that direct report is operating at all time with high level of integrity
• Managing individual T&E budget in the most professional manner and operating at all time with high level of integrity.