Retail Development Executive at Bradfield Consulting

JOB LOCATION: NATIONWIDE

The Retail Development Executives will be responsible for executing Company’s Promotional and Merchandising activities/plans in the most professional and efficient means; within the Area in order to achieve expected product awareness/visibility levels.

RESPONSIBILITIES:

• The incumbent’s major role involves direct sales of the company’s product to RETAILS and consumers; gathering of Market intelligence, deployment of merchandising material(s) and ensuring effective on-shelf/ in-store Merchandising and Outdoor merchandising.
• The incumbent covers the entire Area Operations and territories and is responsible for redistribution of all the company’s brands, across the whole Area.
• He is primarily responsible for the redistribution of sticky and slow moving lines as well as execution of approved promotional activity at the level.
• The incumbent also conduct in-bar and other consumer focused promotional events.  The incumbent is also responsible for monitoring the various electronic and regular outdoor sites across the Area.
• The incumbent give monthly activities report to the Area Sales Manager with a copy to the Sales Admin manager which must include monthly SKUs sales; POS deployment, merchandising, sales through redistribution a monitoring report on the stat of Billboard/Out of Home (OOH), and market intelligence information.
• The incumbent may also deal directly with distributors and handle direct sales through a relief function.
• The incumbent is expected to monitor and control the safety and utilization of company assets including vehicle, POS/TS Merchandising Team.

Qualification and Skill Requirement:

• Minimum of HND, B.Sc. in Sales/Marketing or any related discipline.
• ALL candidates must be able to drive (small pickups) and will be tested.
• Delivery mentality.
• Core FMCG sales experience is highly prized especially if it involves hardcore sales to distributors & retailers in the open markets.

Principal Accountabilities

• Ensure high level of brand awareness, product penetration and up-to date competition data/details in his assigned area.
• Effective spread/width of material deployment.
• Proper monitoring of Billboards and company’s assets in his custody.
• Effective Redistribution of all the Company’s products.

Reporting line: 

• The incumbent is based at the Area Office and reports functional to the Sales Operation Manager and administratively to the Area Sales Manager.
• Reporting directly to the position are Sales canvassers who are responsible for direct retails/consumer; sales activation of agreed promotional activities, festivals, deployment of POS/Merchandising material, sales support and other sponsored event activities.