Brand Manager (FMCG) at Lorache Consulting Limited

Job Description

• Our client, a multinational FMCG is looking for an experienced Brand manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns.
• You will join a dynamic and fast-paced environment and will generate strategies that grow market share and brand’s reputation, improve customer experience and drive growth.

Responsibilities

• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.
• Oversee marketing and advertising activities to ensure consistency with product line strategy.
• Monitor product distribution and consumer reactions.
• Anticipate bottlenecks, Brainstorm new and innovative growth strategies.
• Align the company around the brand’s direction, choices and tactics.
• Increase brand awareness, relevant differentiation, value, accessibility and emotional connection.
• Monitor, measure and manage brand equity/strength.
• Maintain brand identity consistency
• Drive brand understanding and support throughout the organization

Requirements

• 3-4 years proven working experience as brand manager in similar Industry (FMCG).
• Minimum of Bachelor's Degree in Social Science or related courses.
• A master’s degree would be an added advantage.
• Drive for results and leaderships skills.
• Excellent understanding of the full marketing mix.
• Highly creative with ability to think out of the box.
• Experience in identifying target audiences and devising campaigns that engage, inform and motivate.
• Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management.
• Strong analytical skills and data-driven thinking.
• Advanced communication and interpersonal skills'.
• Up-to-date with latest trends and marketing best practices.
• Comfortable working with numbers, metrics and spreadsheets, PowerPoint.
• Excellent command of the English Language.