Brands Manager Advertising at Zenera Consulting

CE 03

Overall Purpose of Job
Primary Client interface, providing Advertising advisory and executing relevant strategies to enhance clients’ businesses.

Key Job Responsibilities

• Plan advertising and promotional campaigns
• Oversee media buying
• Measure ad effectiveness and optimize if needed
• Prepare cost estimates for campaigns
• Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
• Form and direct Clients’ strategy for advertising and implementing campaigns
• Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities
• Plan advertising, including which media to advertise in, such as radio, television, print, online media, and billboards
• Develop campaign budget and approve advertising concept
• Target audience research, focus groups management, outlines goals, conceptualisation, and supervise copywriting
• Develop experiential marketing, direct marketing, marketing communications and event activations across various industries
• Evaluate the campaign’s overall performance
• Perform other duties as may be assigned by the MP or Partner, from time to time.

Person Specifications:

• A good 1st degree, Master’s degree will be an added advantage
• 4-7 years’ work experience out of which at least 5 must be in Advertising

Required Competences

• Excellent Communication Skills (Oral and written)
• Media planning and buying
• Copying writing skills will be an advantage
• Strong Customer and Relationship Management
• Good Business Research and analytics
• Solutions Consulting