Head of Marketing (Expanded Enterprise Project) at Society for Family Health (SFH)

Job Profile

• This is a senior management position reporting to the Head of the Expanded Enterprise Project (EEP).
• The position is to provide strategic programmatic and technical leadership for the emerging Society for Family Health Expanded Enterprise Project (EEP) including overseeing all marketing, advertising and promotional activities.
• S/He will be responsible for the development and growth of EEP brands and continuous evaluation of market trends.
• The position is also responsible for developing and driving the implementation of strategies to meet the EEP project vertical and horizontal objectives.

Qualifications/Experience
The desired candidate:

• Must possess a first degree in any discipline and a relevant Masters’ degree in a business related field from a recognised institution.
• Must have a minimum of 12 years post NYSC hands-on experience of developing brands and bringing same to market in the fast moving consumer goods (FMCG) industry. The desired applicant should have spent at least 5 years at upper managerial level. Proven ability to demonstrate strong analytic skills and understanding of the products category in terms of Habits/Attitudes/Drivers and use such information to decide the current and potential size of the market.
• Must possess ability to analyse the current players in the market in a well-defined strategic framework to assess the gaps and opportunities.
• Must have proven ability to understand the role of brands – as well as all the elements of brand delivery in driving behaviour change.
• Must have proven experience in designing a brand position/proposition and ability to guide / develop a marketing delivery plan and in developing / assessing and deploying 360- degree brand communications.
• Must have proven experience in ‘In-Market’ activation and tracking.
• Must possess the ability and experience to read / understand and navigate a P&L account sheet with good levels of commercial /analytical skills.
• Must possess experience and skills in leading and deploying innovation in the Nigeria or West African marketplace.
• Must possess excellent communication, advocacy, human resource, organisational, networking and interpersonal skills.
• Must have knowledge of ongoing and emerging issues in the Nigeria FMCG markets and changing retail scenarios including the emergence of large chains and major mall based retailers.

Compensation & Benefits
The compensation package for this position is very attractive and designed to attract, motivate and retain talented candidates.