Brand Adviser at Palladium Group

Project Overview and Role

• Have you designed and implemented successful marketing campaigns? Do you wish to take your career to the next level by applying brand and marketing skills to achieve social change? If you do, then we have the right job for you.
• We seek to hire an experienced marketing communications expert to join our team as a Brand Adviser.
•  This is a senior role that requires a highly innovative and creative person with a strong drive to design and supervise implementation of a multi-channel brand promotion strategy.
• The Brand Advisor, will be responsible for driving the brand promotion component of the programme?s communication strategy.
• The role will ensure a marketing and advertising agency effectively execute a large brand promotion campaign.
• This position will ensure high quality and timely delivery of innovative and exciting marketing products promoting gender equality.

Key Responsibilities
Management of Brand Promotions and Marketing:

• Responsible for development of the media brief to marketing agencies outlining V4C?s ask
• Develop contract ToRs and budget mark
• Lead on negotiating and agreeing on budget, ensuring value for money
• Lead on agreeing delivery terms and processes to ensure quality of products
• Responsible for ensuring products are delivered to a high quality and on time
• Provide weekly/monthly updates on delivery and predict where timelines may shift
• Responsible for supervising development and production of Creatives
• Lead on tracking and monitoring spend forecast against deliverables

Plan and execute campaign events with ambassadors and champions:

• Identify innovative ways of promoting brand through specific issue-based campaign events.
• Work with brand agency and civil society partners to support brand ambassadors to design and implement innovative campaigns on campus by ensuring work plans are developed and costed, implementation is executed timely and reporting is up to date
• Responsible for coordination between civil society partners and brand agency in supporting brand ambassadors
• Lead with ensuring strategic community level champions are identified and engaged to promote and publicise the brand and messageSupport the Communications Lead in the development of key campaign messages and themes by advising on insights generated from brand exposure analysis
• Responsible for appropriateness and consistency of messages across different campaign activities
• Ensuring timely availability of relevant campaign materials

Coordination and synergy of brand across programme outputs:

• Provide technical support to all programme areas to ensure the use brand guidelines are consistently implemented
• Responsible for ensuring consistency of brand value and messaging across the programme and partners
• Lead in ensuring other communications products are in line with the brand guidelines
• Responsible for effective synergy between brand promotion with mass media and digital outputs of the program

Strategic Partnerships:

• Identify and ensure partnerships with relevant platforms, brands and persons to maximize brand visibility
• Ensure periodic appearance in events with potential for publicity
• Achieve annual targets set for partnerships that will ensure leverage

Audience insights and Monitoring:

• Conduct quarterly brand exposure survey to gauge effectiveness of brand promotions this entails working with research agency to agree on methodology, processes, data collection and reporting
• Lead periodic audience insights research to ascertain trendsAnalysing research data and programme reports to inform programmatic direction and decision-making.
• Reviewing research and media reports to inform programmatic direction and decision-making.
• Identifying and recommending innovative communications approaches according to changing priority areas.
• Ensure tailor made promotions for northern and southern audiences based on their socio environment context

Requirements
Minimum Education and Experience:

• A graduate degree in Communications, Marketing or Social Sciences
• 5 to 7 years experience working in the field of either Marketing Communications, Behavior Change Communications or Advertising
• Excellent understanding of the social cultural dynamics of Nigeria.
• Experience selling ideas and products
• Understanding of young people in Northern and southern Nigeria
• Good understanding of the Media and Communications Industry in Nigeria.
• Understanding/willingness to develop an understanding of gender dynamics and what works to promote gender equality