Jobs Career Advice Signup

Send this job to a friend


Did you notice an error or suspect this job is scam? Tell us.

  • Posted: Jan 7, 2016
    Deadline: Not specified
  • Diageo is still a relatively young company - we have only existed in our current form since 1997- but our brands and our business have a rich heritage. our earliest ancestor company formed in 1749, is Justerini & Brooks - wine merchants, and blenders of the famous J&B whisky range. 10 years after that, in 1759 Arthur Guinness signed the lease on the ...
    Read more about this company

    Senior Brand Manager Orijin - RTD & Bitters

    Role and Accountabilities

    • Leads team to deliver powerful brand plans across the brand, effectively balancing short and long term performance delivery. Exceptional at identifying critical issues, and balances intuition and data to reach breakthrough solutions and action plans. Engages the entire organization behind one vision.
    • Accountable for delivery of the F16 annual operating plan. Effective business partner with commercial teams, and develops innovative brand activity that meets the needs of both the brand and key customers/partners that is executed brilliantly.
    • Ruthless focus on brilliant execution. Drives self and teams to demand world class outputs, and will never settle for second best.  Identifies executional problems quickly and implements solutions including those relating to route to market challenges i.e. pricing/value chain, cost of goods.
    • Support & inspire the rest of the RTD Brand Team and act as a role model for leading through other cross functional teams

    Leadership Responsibilities

    • Find solutions/ Sees possibilities – You think in the future, anticipating trends and opportunities but have pace in your ability to translate ideas into scalable, actionable plans that drive change.
    • Performance and execution driven- You are committed to drive positive change in business performance. You are results driven and stop at nothing to ensure you deliver high quality results consistently.
    • Grow yourself  - committed to the development of self and others

    Functional Capability

    • Strategic penetration - Develops and leads effective brand plans and strategy development across the business cycle. Effectively consults stakeholders to gain alignment and input. Searches for new ways to connect with the consumer through deep understanding of their motivations and challenges.  Drives brand delivery against these insights
    • Motivating cross functional teams and agencies – Quickly build group empathy and effectively challenge the group but take a collective approach.
    • Marketing judgement– Able to recognize and build powerful creative ideas that inspire consumers and unleash rapid brand growth.
    • Commerciality – Is an effective business partner with commercial teams, and develops innovative brand activity that meets the needs of both the brand and key customers/partners.
    • Brilliant Execution – Demonstrates multiple project management excellence, delegating appropriately and ruthlessly drives efficiency.

    Qualifications and Experience Required

    • Degree in marketing / business or other related discipline.
    • Proven and strong Brand and Trade marketing experience (6  years+)
    • Excellent Commercial judgement & acumen.
    • Experience of working on Status brands & understanding of Execution standards required for the aspirational and demanding consumer.
    • Experienced at managing key stakeholders nationally & internationally.
    • Extensive experience of BTL & Experiential strategy development and implementation working with 3rd party agencies.
    • Budget & cost control management

    Barriers to Success in Role

    • Inability to influence a diverse set of stakeholders and build excellent relationships.
    • Not having a positive outlook, not focusing your energy on finding opportunities and solutions that will transform the trajectory of RTD portfolio in Nigeria.

    Method of Application

    Interested and suitably qualified candidates should visit Diageo's Career Page


    • Choose NIGERIA
    • Click SEARCH
  • Send your application

Never miss a job with our real-time & personalized job service
Subscribe Now
Back To Home

Career Advice

View All Career Advice

Subscribe to Job Alert


Join over 630K happy subscribers

Send your application through

Yahoomail Gmail Hotmail