Commercial Manager at ABC Transport

• Design, develop and execute commercial marketing strategy for sales of company services (pessenger services, parcel and cargo)
• Develop new services to take advantage of market opportunities to service clients' needs in line with company vision and strategy
• Enhance the competitive performance of teh company's brand and ensure optimal market acceptability
• Identify new business opportunities and implement market penetration and growth plans
• Develop new customer retention strategies
• Create and sustain market intelligence gathering and provide feedback to Management as a tool for planning and decision making with the aim of increasing company market share.
• Generate periodic and regular marketing and sales reports
• Develop promotion strategy that attracts customer traffic to the company.
• Design advertisement and sales promotion campaigns that give company services maximum exposure and result in increased market share.

Competencies, Qualification and Experience

• Graduate of Marketing, Economics or any Social Science with a minimum of Second Class or Lower Credit.
• Must be experienced in mass market, market planning, territory management, service development, market penetration strategies, customer retention, services pricing strategies, sales promotion, advertising, market intelligence gathering, networking, brand management, etc
• Experience in online ticket sales/promotion will be an advantage.
• Must be computer literate and conversant with online advertising resources.
• Possession of an MBA is an added advantage.