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  • Regional Manager at United Biscuits

  • Posted on: 10 March, 2015 Deadline: Not Specified
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  • United Biscuits (UB) is a leading international biscuit manufacturer whose baking heritage goes back generations, with many recipes passed down since the 1800s. UB bakes some of the best loved sweet and savoury biscuits and cakes that are household names in their respective markets; supported by a strong culture of innovation to continually develop snack brands. Among UB’s popular brand names are McVitie’s, Penguin, go ahead!, McVitie’s Jaffa Cakes, Jacob’s, Jacob’s Cream Crackers, Twiglets, Mini Cheddars and Carr’s in the UK, BN, Delacre, Verkade and Sultana in Continental Europe and Haansbro in Nigeria.

    As the leading manufacturer and marketer of biscuits in the UK and second largest in the Netherlands, France, Belgium and Ireland, the company owns and operates 16 manufacturing facilities, of which seven are in the UK and has a strong footprint for growth, with products sold in over 130 countries.

    UB is owned by Yildiz Holding – The world’s third largest biscuit manufacturer and the largest food and beverage company in Turkey with over 320 brands in 49 different categories.

    Regional Manager


    Job description

    At United Biscuits we are recruiting for a Regional Manager.  The regional manager's role is to operate independently within nominated international markets, carrying out both a marketing and sales management role with full profit and loss responsibility. 

    UB International has a strategic objective to generate sales growth for the UB group. This role involves a mix of strategic and trading initiatives. Africa is an emerging region for UBI and so have an increased level of investment and importance. 

    The role holder will work closely with retailers, distributors, and internal UB functions such as NPD, technical, marketing, finance and customer service. 

    The role will involve travel within Ecowas and requires an extensive range of skills including dealing directly with retail buyers and managing demanding and professional third party distributors.


    • To effectively manage and develop both direct retail and third party distributor business partnerships
    • To achieve annual sales and profit budgets within the nominated region through excellence in distributor and brand management
    • To develop a joint vision and strategic purpose with UB’s customers and distributors, managing and developing relationships
    • To understand what delivers UB’s current position in the market and define relevant objectives, strategies and plans
    • To build and maintain good working relationships with business partners in order to maximise their commitment to UB
    • To forecast regional sales volume and report performance against plan back to the UBI head office in the UK
    • To understand, adapt and contribute to the cultural and organisational change  (internal and external) demanded by a role in the International department
    • To take full responsibility of the regional business, driving the sales and marketing agenda but if necessary also coordinating all financial, legal, logistical and supply chain issues

    Desired Skills and Experience

    • French Speaking – Essential
    • FMCG Experience – Essential
    • Direct sales experience within FMCG – Essential
    • Proven track record of building relationships, increasing sales, and delivering marketing activities
    • Experience of managing a region remotely
    • Degree educated – Essential


    • Performance - Taking personal accountability for delivering the highest standards for your customer and consumer
    • Ambition – Shows desire for future success and aspires to be the best
    • Competitiveness – Know the competition and Win
    • Energy – Apply a positive attitude and execute brilliantly

    Method of Application

    Interested and suitably qualified candidates should click here to apply online.

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