Communications Manager at Coca-Cola

JOB SUMMARY:

• Play a key role in the development and implementation of effective communication and stakeholder engagement strategies to grow the reputation of our Company and Brands and support the business goals in Nigeria.
• Boost the Company’s communications impact across the media spectrum (print, broadcast and social) to increase awareness and recognition of the economic and social impact of the Coca-Cola business and engage our various audiences.
• Champion Ambassadorship through leveraging internal communication (including Coca-Cola Journey) and volunteering opportunities to inform, engage and inspire our system associates.
• Engage and collaborate with the bottling partner as appropriate on system and external communication initiatives.
• Monitor and evaluate the impact of our communication on the company’s reputation
• Support Sustainability communications work for our key initiatives, including 5by20, RAIN, PET Recycling

KEY DUTIES/RESPONSIBILITIES: 

• Manage corporate communications, including developing publication, video and advertising materials as well as employee communication and engagement. - 20%
• Manage media relations, including leveraging traditional and social media to optimize the Company’s communications reach and impact. - 20%%
• Support the Consumer Marketing function with effective Brand PR planning and execution. - 15%
• Identify review and recommend strategic sponsorship and partnership opportunities to support the Company’s sustainability commitments and drive corporate visibility and reputation. - 15%
• Plan and manage internal and external company events, including post event evaluation and reporting. - 10%
• Develop, nurture and leverage strategic relationships with key stakeholder groups and relevant individual influencers and decision-makers. -15%
• Manage the PAC Function budget, ensuring value optimization and compliance with the Company’s policies and processes. 5%

COMMUNICATION COMPLEXITIES:

• Extensive High Level Strategic/Operational Interaction with: Traditional and social news media, Agencies/ Suppliers. The role will be responsible for monitoring and reporting on our social media mentions and ensuring appropriate response to issues in line with company policy; as well as managing relationships with suppliers, including PR and Creative agencies, ensuring compliance with the company’s Supplier Guiding Principles and Procurement and Payment Policies
• Nature and Purpose of the Interaction: To support the Public Affairs and Communications Manager in developing, implementing and measuring initiatives which enhance and protect the Company’s image and reputation.

ANALYSIS:

Issues management in Media, Government and Community relations – should possess the requisite personal and professional skills and be able to leverage Company resources to effectively manage issues. The incumbent will support the IMCR process through developing and managing crisis communications, including media messaging and engagement. 

JUDGMENT AND DECISION MAKING: 

Required to advise the PAC Manager and Company management on strategic communication which impact the Company’s image and reputation and the effective management of high profile, risk situations.

INNOVATION:

This role will have responsibility for developing and adapting new media properties and tools to substantially shift our internal and external communications engagements from traditional to evolving digital/social platforms, including launching and effectively maintaining the Coca-Cola Journey magazine for Nigeria.

RELATED EXPERIENCE REQUIREMENTS/ QUALIFICATIONS: 

Technical Skills:

Creative writing
Multimedia design tools
Social media usage & blogging
Media Relations
Issues & crisis management
Project management
Budget management

Leadership Behaviours (Leader of Others)

• DRIVE INNOVATION:  Generate new or unique solutions and embrace new ideas that help sustain our business (encompassing everything from continuous improvement to new product and package innovation)
• COLLABORATE WITH SYSTEM, CUSTOMERS, AND OTHER STAKEHOLDERS:  Develop and leverage relationships with stakeholders to appropriately stretch and impact the System (Company and Bottler)
• ACT LIKE AN OWNER:  Deliver results, creating value for our brands, our System, our customers and key stakeholders
• INSPIRE OTHERS:  Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible
• DEVELOP SELF AND OTHERS:  Develop self and support others’ development to achieve full potential

Required Experience

More than 7 years’ experience in Communications or Public Relations functions.

PREFERRED QUALIFICATIONS: University Degree preferably in Communication, Journalism or English Language and related fields

CULTURAL DIVERSITY: 

Alignment and engagement with diverse business cultures
Ability to appreciate and engage with a diverse community of media with different objectives and views
Ability to instill trust across cultural diverse group of media

TRAVEL REQUIREMENTS:

20% to 30% across local and international travels.