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In late 1981 Charis Onabowale the Group Managing Director turned what was a gift into the billion naira company that now bears the registered name Mama Cass Restaurant Limited. The gift was a small shop at Alade market in Allen where she sold pastries in a small storage box to workers and other shop owners while she was still employed. She noticed how the...
SUMMARY OF RESPONSIBILITES
To develop the company’s brand strategy
To ensure Company’s brand, culture and uniqueness is clearly articulated, communicated, understood and consistent across all activities, staff, volunteers and external audiences through brand engagement and promotion activities; and in particular to use change management and other activities focused around goals and objectives
Accomplishing business development activities by researching and developing marketing opportunities and plans; implementing sales plans; managing staff.
Key Responsibilities:
To develop and execute a fully integrated brand marketing communications plan supporting the overall brand strategy
To promote and implant the company’s brand nation-wide to enhance our culture and essence
Make decisions relating to marketing aspects of brand internally and externally and deliver promotional activities
Develop a strategy that will build a strong brand that is fit for purpose and will support our business objectives
Develop and implement a brand research, tracking programme that will monitor the brand and build an understanding of brand perception.
Make informed decisions on brand development, support new brand activities, ensure the brand values and culture are reflected accurately.
Liaising with legal and compliance personnel, to ensure the brand collateral is registered for trademark and intellectual property rights where necessary and that this value is understood
Carry out marketing strategy development by analyzing market trends & consumer insights and developing business opportunities for brands.
Ensure marketing communications plan for the brand includes internal and external customers through strong stakeholder planning
Monitor customer and supporter reactions to brand through focus groups and market research ensuring this feeds into the brand communication planning
Implement the brand guidelines - making sure they are followed and adapted appropriately
Oversee the production of marketing products through a variety of channels which may include TV and radio adverts, newspaper and magazine advertisements, email or on-line campaigns, and road shows
Be responsible for selecting, managing and maintaining good working relationships with 3rd party suppliers as necessary
Be responsible for and closely monitor the quality of marketing communications produced and creative execution of the brand.
Use all necessary channels to ensure new staff and volunteers understand their roles in replicating and promoting the brand such that the organization breathes the brand
Develop and communicate strong brand messages reinforced through media stories, award success, and internal story telling
Work with HR to ensure that living the brand is evident in throughout our HR practice
Co-ordinate and deliver a range of activities inline with our company’s goal and objectives
Liaise with a project team to develop a programme of activities which will look back over 30 years of success for the company, celebrate our accomplishments and look forward to future success over the next 30years
Responsible for ensuring staff compliance /adherence to established internal control procedures for financial and other transactions;
Meet marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
Protects organization's value by keeping information confidential.
Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
Accomplishes marketing and organization mission by completing related results as needed.
Engage with cross functional resources (leadership, Quality, Supply Chain) in Head Office and use their support to successfully implement market activation activities on ground
Gain Management approval and successfully launch new products.
The post holder will be working in a developing environment and he/she will therefore be expected to undertake other appropriate duties as required for the effective operation of the company
Respect the unique contribution of every individual and work positively in an equal opportunity and diverse environment
Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits
Generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colors, fonts and imagery
Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines
Our employees enjoy being part of a young dynamic organization were their skills are well leveraged. NOW IS THE TIME TO JOIN SEND CVS TO qrshr@yahoo.com
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