Details:
Job Description
We are Nigeria’s notable leading retailer of luxury fragrances, cosmetics, and skincare products. Established in 1986, we are a household name amongst the brand conscious West African consumers. We are a professional and ambitious organization that has a retail network across Nigeria with continuous expansion plans. We have a deep understanding of the beauty industry and strong partnership ethos reinforces our position in the market creating an aggressive platform for growth and future development opportunities.
We are recruiting for the position of Marketing Manager
Location: Lagos.
Job description
The Marketing Manager is responsible for overseeing the promotion of the business, service, product of the brand.
You will also be responsible for identifying new customers, supporting lead generation efforts, and creating promotions and advertisements. You will be in charge of developing and managing our company's advertising campaigns.
Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.
Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
Duties and Responsibilities:
- Developing a pricing strategy that maximizes profits and market share but considers customer satisfaction.
- Identifying new customers.
- Supporting sales and lead generation efforts.
- Creating promotions and advertisement.
- Developing and managing advertising campaigns.
- Organizing company conferences, trade shows, and major events.
- Building brand awareness and positioning.
- Evaluating and maintaining a marketing strategy.
- Communicating the marketing plan.
- Developing each marketing campaign from start to finish.
- Keeping up with current social media trend in order to create the right platform for the business to operate
- Coming up with PR and marketing communications plan including strategy, goals, budget and tactics strategies
- Organizing events, photoshoots and launch parties (definitely one of the perks) that promotes brand awareness
- Managing client relationships
- Coordinate all public relations activities
- Carrying out consumer research
- Develop media relations strategy, seeking high-level placements in print, broadcast and online media
- Leverage existing media relationships and cultivate new contacts within business and industry media
- Create content for press releases, byline articles, and keynote presentations
- Monitor, analyze and communicate PR results on a quarterly basis
- Evaluate opportunities for partnerships, sponsorships, and advertising on an on-going basis.
- Build relationships with thought leaders to grow industry awareness
- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
- Work with communications agencies, associates, consultants, and all external and internal stakeholders to deliver the right marketing mix to consumers/shoppers in keeping with the organizational goals ‘
Desired Qualities
Skills Required
- Calm and confident
- Organized and thorough
- Excellent communication and presenting skills
- A great team leader
- Must possess excellent organizational and planning skills
- Have a full understanding of media needs and media relationships
- Be proactive, reliable, responsible and accurate with an attention to detail
- Possess a high level of integrity
- Tactical understanding of all primary social media platforms
- A wide degree of creativity and latitude
- Self-motivated with a positive and professional approach to management
- Event planning skills
Other Requirements:
- Bachelor degree or master degree in marketing, business administration,
- Prior work experience in PR will be an added advantage
- Minimum of 4-5 years working experience in Marketing or and PR field
- Certifications in advertisement and event coordinating will be an added advantage
- Experience with creating a marketing campaign, marketing strategy, and marketing plan.
- Understanding of public relations.
- Ability to quickly adapt to change.
- Strong relationships with both local and national business and industry media outlets
- Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
- Exceptional writing and editing skills
- Solid experience with social media including blogs, Facebook, Twitter, etc.
- Event planning experience
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