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  • Search Engine Marketing (SEO and PPC) and Display Ads Campaign Manager at SIMS Nigeria Limited

  • Posted on: 12 December, 2019 Deadline: Not Specified
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  • Sims Nigeria Limited - Our Sister Company, Vexceed Technologies Limited is a digital technology service provider of digital marketing, Internet services, email & web portals, social network, Instant messaging, online games & entertainment, content, search, e-commerce, fin-tech, on-demand services, and mobile apps.

     

    Search Engine Marketing (SEO and PPC) and Display Ads Campaign Manager

     

    Job Description

    • We are actively seeking a Search Engine Marketing (SEO and PPC) and Display Ads Campaign Manager that will be responsible for researching, implementing and managing Search Engine Optimization (SEO), Pay-Per-Click (PPC) and Display Ads solutions in support of the company’s offerings.
    • The ideal candidate must be experienced and able to multi-task across multiple brands and search disciplines.

    Responsibilities

    • On-Page and Off-Page SEO optimization of client websites (primarily WordPress).
    • Develop, implement and manage Search Engine Optimization (SEO) strategy.
    • Create customized & targeted SEO landing page solutions to maximize effectiveness of Search campaigns.
    • Conduct keyword research, competitive analysis, content optimization, meta-tag creation, back link development and other SEO related activities.
    • Proactively provide strategic recommendations for clients’ business models, expectations, and goals.
    • Monitor and report on metrics such as keyword ranking, effectiveness of site optimization etc.
    • Keep up to date on the latest SEO / PPC / Display Ads' strategies and technologies and assist in improving solution offerings.
    • Build rapport with clients’ through routine and scheduled interactions.
    • Pay Per Click (PPC) and Search Advertising campaign management on Google & Bing.
    • Display Ads campaign management through Google, Bing, Facebook/Instagram, Twitter, LinkedIn & Pinterest.
    • Manage and continually optimize paid search, content, display and other online advertising campaigns.
    • Bid management, placement optimization, keyword research and expansion, quality score monitoring and enhancement, ad copy testing and build-out of new campaigns.
    • Daily, weekly and monthly tracking of key performance metrics for individual campaigns.
    • Clientele industries include: Banking & Finance, Medical, Retail, Hospitality, Industrial, Sports, Legal.

    Requirements & Qualifications

    • Keyword Research, On-page & Off-Page SEO Optimization Experience.
    • Ability to update WordPress websites (front-end editing primarily to support on-page efforts).
    • Minimum 1-2 years’ experience in search engine marketing; must include Google & Bing PPC campaign management.
    • 3-4 years’ experience in digital marketing.
    • Great attitude, team player, and willingness to teach and learn.
    • Proven ability to improve page rankings on major search engines.
    • Strong understanding of SEO analytics.
    • Strong sense of ownership, drive and urgency.
    • Self-starter with the ability to multi-task in a highly-demanding, fast-paced environment.
    • Very strong oral and written business communication skills, including the ability to interact with customers and present concepts clearly to your audience.
    • Knowledge of key conversion rate optimization best practices.
    • Expertise in WordPress, HTML, CSS, and cross-browser development and other SEO related technologies.
    • Persuasive and goal-oriented. Possesses an energetic, outgoing, and friendly demeanor.
    • Able to professionally and confidently communicate with C-Level Executives.
    • Bachelor's degree or equivalent and completion of NYSC service.
    • Strong understanding of user-generated content management, content marketing and reputation management.
    • Strong, professional written and verbal communication skills.
    • Strategic content creation and excellent writing skills.
    • Ability to work independently and in a team environment.
    • Exceptional time management skills including the ability to handle multiple clients with changing priorities.
    • Experience and comfort with working against weekly, monthly, quarterly and yearly targets.

    Nice To Have:

    • 3+ years of work experience in a similar role.
    • Demonstrated ability optimizing SEO and PPC search engine marketing campaigns.
    • Experience building and managing a team is a plus.
    • Additional consideration for Google AdWords & Analytics Certified Individuals.
    • Bachelor’s degree preferred in Digital Marketing, Web Technologies, Sales & Marketing, Business Management, or Related fields.
    • Strong research and computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) and CRM/Salesforce experience preferred.

    Method of Application

    Interested and qualified? Go to SIMS Nigeria Limited career website on simscareers.com.ng to apply

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