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  • Posted: Dec 12, 2019
    Deadline: Not specified
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    COMPANY OVERVIEW At SIMS Nigeria Limited, we specialize in the distribution and sales of electronic products from major brands such as SAMSUNG, ROYAL, PARSUN and POWERMATIC. Our business started out in 1987 and since then we have succeeded in carving a niche for ourselves in the home appliances market in Nigeria. We operate a number of branches that cut...
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    Search Engine Marketing (SEO and PPC) and Display Ads Campaign Manager

    Job Description

    • We are actively seeking a Search Engine Marketing (SEO and PPC) and Display Ads Campaign Manager that will be responsible for researching, implementing and managing Search Engine Optimization (SEO), Pay-Per-Click (PPC) and Display Ads solutions in support of the company’s offerings.
    • The ideal candidate must be experienced and able to multi-task across multiple brands and search disciplines.

    Responsibilities

    • On-Page and Off-Page SEO optimization of client websites (primarily WordPress).
    • Develop, implement and manage Search Engine Optimization (SEO) strategy.
    • Create customized & targeted SEO landing page solutions to maximize effectiveness of Search campaigns.
    • Conduct keyword research, competitive analysis, content optimization, meta-tag creation, back link development and other SEO related activities.
    • Proactively provide strategic recommendations for clients’ business models, expectations, and goals.
    • Monitor and report on metrics such as keyword ranking, effectiveness of site optimization etc.
    • Keep up to date on the latest SEO / PPC / Display Ads' strategies and technologies and assist in improving solution offerings.
    • Build rapport with clients’ through routine and scheduled interactions.
    • Pay Per Click (PPC) and Search Advertising campaign management on Google & Bing.
    • Display Ads campaign management through Google, Bing, Facebook/Instagram, Twitter, LinkedIn & Pinterest.
    • Manage and continually optimize paid search, content, display and other online advertising campaigns.
    • Bid management, placement optimization, keyword research and expansion, quality score monitoring and enhancement, ad copy testing and build-out of new campaigns.
    • Daily, weekly and monthly tracking of key performance metrics for individual campaigns.
    • Clientele industries include: Banking & Finance, Medical, Retail, Hospitality, Industrial, Sports, Legal.

    Requirements & Qualifications

    • Keyword Research, On-page & Off-Page SEO Optimization Experience.
    • Ability to update WordPress websites (front-end editing primarily to support on-page efforts).
    • Minimum 1-2 years’ experience in search engine marketing; must include Google & Bing PPC campaign management.
    • 3-4 years’ experience in digital marketing.
    • Great attitude, team player, and willingness to teach and learn.
    • Proven ability to improve page rankings on major search engines.
    • Strong understanding of SEO analytics.
    • Strong sense of ownership, drive and urgency.
    • Self-starter with the ability to multi-task in a highly-demanding, fast-paced environment.
    • Very strong oral and written business communication skills, including the ability to interact with customers and present concepts clearly to your audience.
    • Knowledge of key conversion rate optimization best practices.
    • Expertise in WordPress, HTML, CSS, and cross-browser development and other SEO related technologies.
    • Persuasive and goal-oriented. Possesses an energetic, outgoing, and friendly demeanor.
    • Able to professionally and confidently communicate with C-Level Executives.
    • Bachelor's degree or equivalent and completion of NYSC service.
    • Strong understanding of user-generated content management, content marketing and reputation management.
    • Strong, professional written and verbal communication skills.
    • Strategic content creation and excellent writing skills.
    • Ability to work independently and in a team environment.
    • Exceptional time management skills including the ability to handle multiple clients with changing priorities.
    • Experience and comfort with working against weekly, monthly, quarterly and yearly targets.

    Nice To Have:

    • 3+ years of work experience in a similar role.
    • Demonstrated ability optimizing SEO and PPC search engine marketing campaigns.
    • Experience building and managing a team is a plus.
    • Additional consideration for Google AdWords & Analytics Certified Individuals.
    • Bachelor’s degree preferred in Digital Marketing, Web Technologies, Sales & Marketing, Business Management, or Related fields.
    • Strong research and computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) and CRM/Salesforce experience preferred.

    Method of Application

    Interested and qualified? Go to SIMS Nigeria Limited on simscareers.com.ng to apply
  • Send your application

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