Search Engine Marketing (SEO and PPC) and Display Ads Campaign Manager at SIMS Nigeria Limited

Job Description

• We are actively seeking a Search Engine Marketing (SEO and PPC) and Display Ads Campaign Manager that will be responsible for researching, implementing and managing Search Engine Optimization (SEO), Pay-Per-Click (PPC) and Display Ads solutions in support of the company’s offerings.
• The ideal candidate must be experienced and able to multi-task across multiple brands and search disciplines.

Responsibilities

• On-Page and Off-Page SEO optimization of client websites (primarily WordPress).
• Develop, implement and manage Search Engine Optimization (SEO) strategy.
• Create customized & targeted SEO landing page solutions to maximize effectiveness of Search campaigns.
• Conduct keyword research, competitive analysis, content optimization, meta-tag creation, back link development and other SEO related activities.
• Proactively provide strategic recommendations for clients’ business models, expectations, and goals.
• Monitor and report on metrics such as keyword ranking, effectiveness of site optimization etc.
• Keep up to date on the latest SEO / PPC / Display Ads' strategies and technologies and assist in improving solution offerings.
• Build rapport with clients’ through routine and scheduled interactions.
• Pay Per Click (PPC) and Search Advertising campaign management on Google & Bing.
• Display Ads campaign management through Google, Bing, Facebook/Instagram, Twitter, LinkedIn & Pinterest.
• Manage and continually optimize paid search, content, display and other online advertising campaigns.
• Bid management, placement optimization, keyword research and expansion, quality score monitoring and enhancement, ad copy testing and build-out of new campaigns.
• Daily, weekly and monthly tracking of key performance metrics for individual campaigns.
• Clientele industries include: Banking & Finance, Medical, Retail, Hospitality, Industrial, Sports, Legal.

Requirements & Qualifications

• Keyword Research, On-page & Off-Page SEO Optimization Experience.
• Ability to update WordPress websites (front-end editing primarily to support on-page efforts).
• Minimum 1-2 years’ experience in search engine marketing; must include Google & Bing PPC campaign management.
• 3-4 years’ experience in digital marketing.
• Great attitude, team player, and willingness to teach and learn.
• Proven ability to improve page rankings on major search engines.
• Strong understanding of SEO analytics.
• Strong sense of ownership, drive and urgency.
• Self-starter with the ability to multi-task in a highly-demanding, fast-paced environment.
• Very strong oral and written business communication skills, including the ability to interact with customers and present concepts clearly to your audience.
• Knowledge of key conversion rate optimization best practices.
• Expertise in WordPress, HTML, CSS, and cross-browser development and other SEO related technologies.
• Persuasive and goal-oriented. Possesses an energetic, outgoing, and friendly demeanor.
• Able to professionally and confidently communicate with C-Level Executives.
• Bachelor's degree or equivalent and completion of NYSC service.
• Strong understanding of user-generated content management, content marketing and reputation management.
• Strong, professional written and verbal communication skills.
• Strategic content creation and excellent writing skills.
• Ability to work independently and in a team environment.
• Exceptional time management skills including the ability to handle multiple clients with changing priorities.
• Experience and comfort with working against weekly, monthly, quarterly and yearly targets.

Nice To Have:

• 3+ years of work experience in a similar role.
• Demonstrated ability optimizing SEO and PPC search engine marketing campaigns.
• Experience building and managing a team is a plus.
• Additional consideration for Google AdWords & Analytics Certified Individuals.
• Bachelor’s degree preferred in Digital Marketing, Web Technologies, Sales & Marketing, Business Management, or Related fields.
• Strong research and computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) and CRM/Salesforce experience preferred.