Analyst, CVM Operations at MTN Nigeria

Employment status: Permanent

Job Description

• Assist in developing and implementing the Campaign Management Plans
• Assist in the configuration, implementation and launch of various “Below The Line” offers/campaigns that are required/developed by the CVM team
• Leverage the outbound and inbound channels for campaign execution aimed at reducing churn and increasing customers’ spend
• Develop and execute micro-segmented marketing campaigns to generate incremental revenue and reduce dormancy on the network
• Configure & implement CVM & BTL campaigns
• Monitor and track campaign performance over campaign lifecycle
• Manage the execution of Campaign Management calendar
• Utilize both inbound and outbound campaign management platforms for the purpose of campaign execution, deployment and evaluation
• Perform test & UATs for the new BTL offers
• Responsible for developing and executing Below the Line campaigns with the aim of generating incremental revenue and reducing churn on the network
• Manage the implementation and tracking of marketing campaigns
• Write, edit and proofread campaign scripts to ensure the best and effective marketing communication is achieved to drive campaign uptake and improved campaign success rate
• Analyze outbound and inbound campaign results and propose recommendations to the business based on campaign performance
• Execution of contact policy
• Take ownership of the Go to market process, ensuring all processes and customer journeys are designed and followed
• Design monthly campaign calendar and campaign plan for execution ensuring timelines are met and targeting is in line with strategy
• Manages the Campaign Management systems and channels
• Perform Customer Lifecycle Management activities that translate into elongated customer life cycle based on CVM requirements
• Demonstrate broad understanding of campaign management systems & channels for better performance of MTNN BTL activities
• Interface with segment managers to understand their campaign needs and reflection on the campaigns’ plan
• Liaise with vendors responsible for managing systems/tools/capabilities within CVM for campaign management
• Contribute and participate in campaign idea generation meetings
• Continuously seek self-professional development to sharpen skills and capabilities in a versatile and evolving digital landscape.
• Foster active collaboration and relationships with employees across all levels and divisions in line with MTN’s VB and values.

Job Condition

• Normal MTNN working conditions
• May be required to work extended hours
• Open plan office.

Requirements, Experience & Training    
Education:

• First degree in any related discipline
• Fluent in English

Experience:

• 3 - 7 years’ experience in an area of specialisation; with experience working with others in a medium sized organization (Campaign Management, Customer Service, BTL Communications … etc.)
• Experience in Database in telecommunications industry
• Experience in developing test design, significance testing, establishing error ranges, and key success metrics.
• Expertise in experimental test design
• Experience with major campaign management platform(s) within telecoms industry
• Demonstrable reporting & analytical skills
• Good understanding of customer data analysis.

Minimum qualification

• BSc or HND.