Marketing Coordinator at Kimberly Ryan

Job Descriptions

• We are looking for an experienced Marketing Coordinator to market our products and services by developing and implementing marketing and advertising campaigns, identifying and recommending marketing firms, tracking marketing data; generating and maintaining promotional materials inventory; planning meetings and trade shows; maintaining databases; preparing reports.

Key Objectives of the Job

• Develop, execute and coordinate marketing plans and strategies
• Plan, implement and monitor marketing, branding, and advertising activities in order to improve the brand image and increase customer satisfaction
• Conduct market and prospect research, strategizing and developing marketing proposals, drafting reports, and keeping up-to-date with the industry’s latest developments, trends, competitors, and promotional opportunities
• Accomplish organization goals by accepting ownership for accomplishing set tasks and exploring opportunities to add value to job accomplishments

Main Responsibilities and Duties

• Implement marketing and advertising campaigns
• Assembling and analyzing sales forecasts
• Preparing marketing and advertising strategies, plans and objectives
• Planning and organizing promotional presentations
• Updating Calendars
• Prepares marketing reports by collecting, analyzing, and summarizing sales data.
• Keeps promotional materials ready by coordinating requirements with graphics department
• Inventorying stock, placing orders and verifying receipt
• Supports sales staff by providing sales data, market trends, forecasts, account analyses and new product information
• Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising
• Maintaining research databases
• Plans meetings and trade shows by identifying, assembling, and coordinating requirements
• Coordinating mailing lists
• Monitor marketing budgets by comparing and analyzing actual results with plans and forecasts
• Update job knowledge by participating in educational opportunities and reading trade publications
• Determining the feasibility and profitability of new market or existing campaigns
• Scheduling promotional presentations, maintaining an annual project calendar

Person Specification
Qualifications:

• B.Sc./HND in Marketing/Communication/ Business Administration or a related field with a minimum of second class lower

Knowledge and Experience:

• Knowledge of Marketing Techniques in Training and Consulting Industry.
• 4-5 years verifiable experience in Marketing or Communications
• Project Management Experience
• Self-motivated with excellent leadership qualities
• Ability to work independently, remotely and effectively within a diverse team
• Good listening, presentation, negotiation and communication skills.
• Data-driven and conversant with the use of marketing application programs and CRM Dynamics

Specific Job Skills:

• Direct Marketing
• Market Segmentation
• Marketing Research
• Coordination
• Project Management
• Interpreting, Reporting & Presenting Research Results
• Understanding the Customer
• Process Improvement
• Intuitive
• Planning
• Financial Skills