Sales and Marketing Manager at Hreade

Details:

JOB SUMMARY
Responsible for developing marketing strategies in line with corporate goals and objectives that will lead to sales and revenue generation. Manages the operations team to ensure quality standards are met and delivery to customers are met at all times. Reviews existing operations in line with corporate goals to ensure process optimization.

ESSENTIAL JOB FUNCTIONS

• Develops marketing plan for the company in line with the company’s goals and communicates plan to the sales and marketing team. Identifies the right media to use in advertising products;
• Conducts market research in order to come up with implementable marketing strategy;
• Utilizes data in making informed decisions and projections;
• Responsible for designing and planning marketing campaigns;
• Responsible for coming up with marketing initiatives that will lead to sales while utilizing relevant sales media;
• Ensures that the sales and marketing team are clear on the direction of the company and monitors performance monthly;
• Works with the sales and marketing team to ensure that the marketing plan is implemented and translates to sales for the company;
• Develops and tracks the marketing budget for the company.

EDUCATION:

• Minimum of Bachelor’s degree in Marketing or related field
• Master’s degree in Business Management or Marketing is added advantage.

KNOWLEDGE AREA:

• Audience development and subscription strategies;
• Strategy formulation and implementation;
• Proficiency in the use of Microsoft office tools and relevant software.

SKILLS REQUIRED:

• Formulating Strategies and Concepts
• Creativity and Innovation
• Leading and Supervising
• Analyzing
• Persuading and Influencing
• Presenting and Communicating information
• Deciding and Initiating Action
• Working with people
• Coping with pressure and setbacks
• Entrepreneurial and Commercial Thinking
• Achieving Personal Work Goals and Objectives
• Delivering Results and Meeting Customer Expectations

WORK EXPERIENCE:
5-10 years post NYSC work experience with a minimum of 5 years in the publishing industry and in leadership role would be an added advantage.