Analyst - Public Relations at T2 (Formerly 9Mobile)

Job Summary

•     Communicate key messages using third party endorsements, to defined target audiences in order to establish and maintain goodwill and understanding between Etisalat and its public.
•     Monitor and conduct research to find out the concerns and expectations of Etisalat's stakeholders and report and explain the findings to the PR team.

Principal Functions

•     The main duty and the responsibility of the public relation analyst revolves around planning, developing and implementing public relation strategies by liaising with the PR specialist and Manager.
•     Answering enquiries from media, individuals and other organizations, often via telephone and email, collating and analyzing media coverage, researching, writing and distributing press releases to targeted media
•     Write and edit communication materials, speeches, articles etc maintaining and updating information on the Etisalat website.
•     Not just attending but also organizing events including press conferences, and press tours also sourcing and managing speaking and sponsorship opportunities
•     Maintain and manage the public relation aspect of a potential crisis situation
•     Gain understanding and support from all stakeholders to the business as well as influence opinion and behaviour of the target audience.
•     Use all forms of media and communication to build, maintain and manage the reputation of the business.
•     Perform any other duties as assigned by the Manager, Public Relations

Educational Requirements

• First degree in journalism, mass communications or any relevant discipline.

Experience, Skills & Competencies

•     Minimum of one year post NYSC work experience. Previous experience in public relations or marketing communications will be an advantage.
•     Industry knowledge
•     Public relations strategies
•     Communication
•     Personal Effectiveness
•     Customer Focus
•     Passion for Excellence
•     Integrity
•     Empowering people
•     Growing people
•     Team work