Digital/Online Marketing Executive at PG Consulting limited

Job Code: NCPL 001

Summary of Job Responsibilities

• Continuously identify, maintain and grow the company's target audience (OTMA)
• Actively involved in the formulation of company's marketing strategy and plans (OSMP)
• Exclusively execute digital marketing campaigns (OMSP) according to approved plans
• Create innovative digital content that can engage, communicate, inspire, inform and captivate the company’s OTMA for online marketing purposes
• Create highly imaginative graphic designs of approved design concepts for brochures, adverts, newsletters, etc
• Maintain and improve company's website for optimal functionality
• Devise innovative tactics to actively engage OTMA on distributed content and the brand
• Devise innovative tactics to drive
• Track company’s statistics across all online mediums, monitor and analyze effectiveness of marketing content
• Be abreast of tech innovations and propose to management on an ongoing basis such technological innovations that can advance the company’s operations for better results across all parameters

Qualifications and Skills

• Graduate Degree in Engineering, Computer Science, Marketing or any other related field
• 5 years experience in Digital Marketing or in any area of Information Technology
• Certification in Digital Marketing
• Ability to demonstrate functional knowledge of Digital Marketing and IT
• Compelling Content creation and Graphic design skills
• Deep understanding of and experience in Marketing
• Ability to demonstrate capability and experience in web management
• Familiarity with research, data analysis, presentation and reporting
• Knowledge of modern applications and strategies and ability to skillfully use them to achieve best outcomes
• Certification in Graphic Design, Web design and/or related fields will be added advantage.