Senior Marketing Manager - West Africa at Pfizer

Job ref.: 4756347
Location: Lagos
Job type: Full-time
Reports to: Cluster Marketing Lead- SSA, India and Pakistan

Position Summary

• To lead marketing efforts supporting the total product portfolio across West Africa

Responsibilities

• Deliver brand Revenue and IBA within agreed Opex budget
• Strategize for the assigned portfolio and develop customer engagement initiaves
• Create full year promotional plan for HCPs and channel
• Forecast brand performance and track progress towards target
• Work with supply chain to ensure product availability
• Leads the Brand  Planning process Develop portfolio forecasts: budget, Latest Estimates, as well as the year’s revenue phasing Ensure the successful identification, planning and execution of new product/new business opportunities to develop the business in line with the Upjohn strategic direction.
• Ensure successful integration derived from potential acquisitions and alliances  Share best practices across the cluster, and be an active participant in Marketing Team discussions to maximize growth and penetration of Upjohn assets through joint marketing initiatives Prioritise products within Thereapy Areas across all cluster markets in terms of allocating resources
• Support in identifying appropriate resources investments accordingly; A&P, promotional model
• Ensure appropriate marketing support
• Develop operational plans for all relevant brands
• Aligned with Cluster plans but specific to West Africa markets
• Provide local insights and brand feedback to above-market Marketing lead and cluster LT
• Ensure that programs and materials supplied are fit for purpose
• Select best-fitting modules from Regional content with (minimal) adaptation/trans-creation as needed
• Manage local agencies for trans-creation within guidelines and budget
• Ensure excellent execution of plans in-market
• Close collaboration with Commercial Leads and Field Force
• Appropriate monitoring via KPIs
• Cross-functional brand leadership - Field Force, KAM, Medical etc

Position Responsibilities
Accountable:

• West Africa Brand P&L management West Africa Brand plans for all priority brands Materials to support promotion of brands
• Regulatory and Medical review required by Marketing are the owner

Shared Accountability:

• Prioritization of portfolio
• In conjunction with Commercial Leads, Marketing Team and Cluster Lead
• Op Plan in conjunction with Cluster Lead , Commercial Leads, Marketing team
• Includes long range and annual forecasts
• Includes A&P forecasts
• Ongoing review of forecasts and adjustment of LE as required
• In conjunction with Finance, Commercial Leads and Cluster Lead

Organizational Relationships

• Cluster Marketing Lead Commercial Leads Health & Value Team Medical Affairs Regulatory  Regional Marketing eMCM marketing GCO Marketing services, Business Analytics & Insights (BAI) Regional senior leaders

Education and Experience
Qualifications:

• 7-10 years of marketing, sales, BU experience Bachelor’s Degree; master degree or MBA desired Bilingual (English and French) proficiency will be an added advantage

Technical Skills Requirements:

• Indicate the technical skills required and/or preferred, as applicable:
• Expect candidates to demonstrate these competencies (people manager roles):
• Demonstrates business acumen
• Acts decisively
• Seizes accountability
• Holds people accountable
• Grows-others
• Leads change
• Self-awareness
• Commits to “One Pfizer”
• Builds effective teams

Expect candidates to demonstrate these commercial /management competencies:

• Finance and business acumen
• Strategic and Operational Business/Marketing Planning
• Marketing , Customer and Competitor Insight
• Marketing Execution
• Data analysis, interpretation and communications
• Performance and Program Metrics
• Excellent written and verbal communication (English language, French required for French West Africa