Marketing & PR Analyst at OutsideinHR Limited

Purpose

• Central to this role is the support of all marketing and PR initiatives that will promote consciousness and awareness of all client brands within the relevant target audiences
• Brand sectors include Real estate, ICT services, Mobile Banking, Fitness & Health, CSR, and Hospitality.

Deliverables
Content Creation:

• Produce a minimum of 3 write ups a month (blogs, feature articles, newsletters) on any of the brands within the group.
• Generate a minimum of 4 content ideas [excluding writing] a month for any of the brands within the group. While not all ideas may be implemented, Analyst is to keep a log of all content ideas that have been approved and accepted as bonafide ways of achieving brand awareness. This log will be basis of review for this specific deliverable.
• In addition to social media, analyst is responsible for generating content for traditional channels, like radio, TV and OOH advertising,
• Analyst will collaborate with and manage third parties engaged to generate content for the group.

Social Media Management:

• Generate posting schedules according to instructions provided by superiors.
• Generate captions for content produced by third party service providers.
• Monitor and ensure that schedules generated by third parties are posted as agreed
• Overall responsibility for monitoring all third party marketing and PR campaigns for brands and reporting any inconsistencies or departures from agreed SLAs.

Communication and Public Relation:

• Draft press releases and dissemination to relevant media channels
• Monitoring & reporting on new stories on events related to business and initiative.

Qualification

• Bachelor's degree in fields related to Arts, Communication & IT
• Experience: Cognate experience (3 - 5 years) as a digital media specialist, communications specialist, PR Analyst and other related roles.