Content Writer at First Excelsia

Duties and Responsibilities

• Creation of engaging content for release to the public.
• Must tailor all outgoing content to suit the vision and mission of the organisation.
• Write clear marketing copy to promote our products/services
• Prepare well-structured drafts using Content Management Systems
• Proofread and edit content produced by other members of the team before publication
• Coordinate with marketing and design teams to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Promote content on social media
• Identify customers’ needs & gaps in contents and recommend new topics
• Analyze content to determine where changes need to be made and ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed
• Actively manage and promote created content for maximum penetration.

Requirements
The ideal candidate must satisfy the following:

• Must have a proven track record of producing pieces that increase engagement and drive leads.
• Minimum of 3 years work experience as a Content Writer, Copywriter or similar role
• Portfolio of published articles
• Familiarity with both print and web publications
• Excellent writing and editing skills in English Language
• Hands-on experience with Content Management Systems (e.g. WordPress)
• Must have a degree in English Language or related field.