Content Marketing Manager at Taafoo.com

Job Summary
Formulate, Generate and Deploy content for taafoo.com using various mediums and framework that will engage consumers, improve inbound traffic and build a community around the website.

Duties and Responsibilities

•     Help with formulating the content strategy for taafoo.
•     Identify content integration points within existing marketing processes.
•     Manage the total content lifecycle from idea-generation to execution.
•     Copy edit all contributed content.
•     Create guides, tips and other content assets for taafoo.
•     Leverage partnerships with other content creators to grow the content of taafoo.
•     Develop working relationships with bloggers and social press.
•     Promote channel to content across digital channels: Twitter, Facebook, Youtube etc.
•     Track content performance from start to finish using tools such as Google Analytics.
•     Suggest/make adjustments to landing pages, emails, titles, etc to optimize inbound lead performance.
•     Manage the team of content developers.
•     Optimize content to increase engagement rates.

Qualifications and Skills

•     Bachelor's degree in Journalism, Marketing, English or other related field.
•     Must be a good and current writer.
•     Strong command of the English language - punctuation, spelling and grammar.
•     Must have good project management skills.
•     Must be able to work with others and build relationships.
•     Must be fashion upwards and understand fashion trends and be able to generate stimulating content.
•     Strong organizational skills and ability to meet deadlines in a fast paced environment.
•     Familiarity with SEO a big plus.
•     Highly creative individual.