Influence & Advocacy Manager at Guinness Nigeria Plc

Ref Id: JR1020014
Location: Ikeja, Lagos
Worker Type: Regular
Job Type: Full time

Job Description

• We are looking to fill the role of Influence and Advocacy Manager. The Influence and Advocacy Manager is responsible for ensuring our brands think in a way which leverages influence and advocacy effectively and that our plans are executed to maximize this.

Role Accountability
Ensuring our brands get talked about and drive brand fame:

• Ensure Diageo’s brands get into consumers conversation and that our brand’s stories are news worthy, interesting to influencers and drive consumer engagement, sharability & talkability.
• Accountable for understanding local culture/conversations / tensions and ensuring our brands have a credible place within these through stories, content and campaign executions

Leading our brands to be present within cultural Interest areas:

• Acutely culturally aware to drive innovative, credible relationships and opportunities for our brands to make coverage, ideas and partnerships happen.

High performing team internally & externally:

• Driving a business shift to be agile, respond quickly to opportunities and express our purpose in a culturally relevant way through content and stories.
• Building direct influence relationships with key people and supporting team in their influence footprint; increasing Diageo’s reputation and delivering award winning work. Being a visible and vocal voice of Diageo brands in the market.

Responsible for building capability in Influence & Advocacy across the Marketing team and partners

Qualifications and Experience Required

• University degree in Marketing/Business or other related discipline. Postgraduate Qualification is an advantage.
• 3-5 years’ experience in a similar role with a strong foundation in a consumer engagement environment
• A visible and strong leader internally and externally who constantly pushes the business in this direction & lead the team to deliver great work across all brands, interest areas and countries.
• Ability to drive the Marketing Leadership Team’s (MLT) thinking forward and leverage the MLT team to deliver against fame outcomes.
• Track record of bringing successful new thinking into a business, leading business change and experience of experimentation and failure.
• Have a deep knowledge of what it takes to get into consumer conversation and confidently drive the MLT and business to follow this.
• Possess real passion for Influence & Advocacy, and a drive to always push and apply new approaches/thinking from plans through to execution within PR, Social & Content.