Marketing Manager at Beauty And Fragrance LTD

Category: Marketing and Advertising

Level: Professional

Min. Qualification: Bachelors

Min. Years of Experience: 2-4

Start date: 01/03/2019

Job Description:

The Marketing Manager (Beauty) manages the day to day marketing activities of the organisation and long term marketing strategy for the company. Job duties are but not limited to;

Role Summary:

• Prepare, implement, marketing plan, programme and budget both short and long range to ensure profitable growth
• Formulate and execute category brands and portfolio strategy for both new and existing products
• Execute all communication initiatives
• Collaborates with the MD in establishing and recommending the most realistic sales goals for the company.
• Manages an assigned geographic sales area or product line to maximize sales revenues and meet corporate objectives.
• Establishes and manages effective programs to compensate, coach, appraise and train sales personnel.
• Work with communication agencies, associates, consultants and all external and internal stake holders to deliver the right marketing mix to consumers/shoppers in keeping with the organizational goal
• Lead ideation and innovation effort that meets business and brand objectives.
• Lead all consumer/shoppers and market research initiatives
• Analyse consumer trend, category and market dynamics, internal data and competitive intelligence thereby influencing organization and category strategy
• Develop deep understanding of consumer/shopper motivation and reflect this in all products communication that emanates from the company
• To be responsible for developing and maintaining  sales and marketing strategies to meet agreed company objectives.
• To evaluate customer research, market conditions, competitor data and implement marketing and sales plan alterations as needed.

Desired Qualities

Qualifications : 
IDEAL CANDIDATE:

• Must have at least a bachelor's degree; master’s degree will be additional advantage
• At least 5 years working experience in the Beauty and cosmetics Industry.
• At least 2 years training or teaching experience.
• Professional qualification in related field will be ad added advantage
• Familiar with Beauty, cosmetics and fragrance working environment and standard operating procedures.
• Appropriate Training qualifications
• Must be able to speak in front of a crowd,
• Produce and understand training materials,
• Might work manually with written materials, or use educational and testing software as part of the training process.
• Independent worker
• Approachable
• Able to form good relationships
• Effective organisational skills
• Team working skills
• Interpersonal skill