Experimental Marketing Manager at HRLeverage Africa

As part of helping Client to achieve growth that we search for EXPERENTIAL
MARKETING MANAGER for our client in the DIGITAL MARKETING INDUSTRY.

• He/She would facilitate the team’s activities so as to maximize their performance and the solid and long-lasting development of the company. .
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation
• campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyse consumer behaviour and adjust email and advertising campaigns accordingly

Qualification and Experience

• BSc/MSc degree in Marketing or related field
• 5- 7 years’ experience as Marketing Manager
• Excellent internal communication skills
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Relevant experience in digital marketing indusrty

SKILLS AND COMPETENCY APPLICABLE

• Applying Expertise and Technology
• Excellent Analytical Skills
• Negotiation
• Delivering Results and Meeting Clients Expectations
• Achieving Personal Work Goals