Brand Manager at RS Hunter Limited

Job Activities shall include:

• Executing the Marketing Plans for brands, across Regions. 
• Breaking down the Annual & Quarterly Plans/Initiatives into actionable & detailed activity schedules and calendars followed by proper implementation and control. 
• Ownership & responsibility for excellence for all ATL, BTL & TTL Initiatives as per Marketing & Category Plans.
• Responsible for market activation programs, consumer promotions and trade interventions initiated by Marketing - with robust control & tracking mechanisms along with metrics to measure effectiveness of the program.
• Liaise & Coordinate with internal departments (e. g. production, supply chain, sales, research and development) & external partners (e.g. agencies, freelancers, vendors, regulators, certification partners) to deliver successful marketing initiatives across platforms & geographies. 
• Execute Digital & Social Media initiatives. 
• Improve brands’ visibility across evolving POS formats, Modern Trade, Key Accounts, HORECA etc – through innovative designs, developments & activations. Driving excellence in OOH & Ambient Media. 
• Product Management for NPD projects. 
• Developing Associations & Properties across media vehicles. 
• Handle Market Research, Media Planning & Execution for brands, categories & projects assigned.

Requirements

Education & Skills:

• MBA (Marketing) from University/Business School/Institute of repute. 
• Relevant Functional Skills & Expertise. 
• Problem Solving. 
• Interpersonal Skills and Man Management. 
• Process & Procedure Implementation Skills. 
• Good Communication & Presentation Skills. 
• Team Spirit. 
• Stress Management. 
• Computer literacy and IT Skills.

Experience:

• Around 10 years’ experience in the Marketing function, in a FMCG environment, with demonstrable successes in the various areas of Product & Brand Management; within an MNC. 
• Experience of dealing with multi brand/product portfolio in a big Company. 
• Good experience executing ATL, BTL, Market Research & Category Management across diverse geographies.