Marketing Manager at Adexen

Job Reference: 1485
Location: Lagos, Nigeria
Industry: Healthcare
Function: Commercial & Communication

Job Description

• Coordinate the development of the strategies and policies of Marketing in accordance with the strategy of the company.
• Drive the long-term direction and performance of the company through the development of brand strategies and marketing programs.
• Lead the planning process for the company’s portfolio of brand in the market, and develop major strategic documents.
• Monitor and analyze market trends for range of products under portfolio.
• Organise the launch of new products and review the current portfolio in order to better position the products.
• Initiate and manage below-the-line (off-trade, on-trade, wholesale, secondary packaging) as well as advertising and PR projects.
• Propose and manage budgets, provide regular budget updates and forecasts throughout the year.
• Re-allocate budgets between brands as needed throughout the year.
• Take responsibility for day to day management of direct reports and their training and development needs
• Drive the development of the company’s brands in the markets.
• Liaise with other internal departments such as sales and production producing reports to monitor results
• Organise and facilitate consumer research projects that will serve the business.
• Work in promoting the brands of the company to yield results.
• Develop a common sets of tools and practices across to create awareness of the company’s brands.

Expectations

• Bachelor's Degree in Marketing/Business, Pharmacy or relevant course. Master's Degree is an added advantage
• Minimum of 8 years experience with a multinational pharmaceutical company, with at least 4 years in Pharmaceutical Marketing and Product Management
• Ability to manage a team and launch new products
• Excellent networking, interpersonal skills and influencing skills.
• Good people management and leadership skills.