A graphic designer works on a variety of products and activities, such as websites, advertising, books, magazines, posters, computer games, product packaging, exhibitions and displays, corporate communications and corporate identity, i.e. giving organisations a visual brand.
You'll work to a brief agreed with the client, creative director or account manager, and will develop appropriate creative ideas and concepts for the client's objectives.
The work demands creative flair, up-to-date knowledge of industry software and a professional approach to time, costs and deadlines.
Your typical responsibilities as a graphic designer include:
- meeting clients or account managers to discuss the business objectives and requirements of the job
- estimating the time required to complete a job and providing quotes for clients
- developing design briefs that suit the client's purpose
- thinking creatively to produce new ideas and concepts and developing interactive design
- using innovation to redefine a design brief within time and cost constraints
- presenting finalised ideas and concepts to clients or account managers
- working with a range of media, including computer-aided design (CAD), and keeping up to date with emerging technologies
- proofreading to produce accurate and high-quality work
- demonstrating illustrative skills with rough sketches and working on layouts ready for print
- commissioning illustrators and photographers
- working as part of a team with printers, copywriters, photographers, stylists, illustrators, other designers, account executives, web developers and marketing specialists.
Ability to use photoshop and coreldraw is critical.