Vacancy at Glaxo SmithKline Pharamaceuticals

Job Purpose/Scope
• Lead Horlicks launch in Nigeria to scale and secure investment to deliver 3:1 targets .
• Partner with Sales Lead to deliver distribution required to deliver 3:1 results.
• Develop 12mth Marketing calendar and 3yr Vision Board to drive 3:1 growth targets.
• Influence 3yr growth aspiration with local GM and regional leadership team.
• Set long term vision and agenda to deliver local manufacturing to Nigeria to unlock sustainable margins.
• Partner with SC to develop capital plan and supervise implementation of capital in Nigeria.
• Partner with Head, Africa Nutrition Venture to deliver complementary route to market (RTM) and manufacturing platform for Horlicks.
• Establish winning proposition in South Africa to drive share & growth vs competition in tight regulatory environment.
• Drive growth with compelling 12mth marketing calendars and 3yr visions boards.
• Develop winning relationship with local GM/leadership and regional GM/leadership that sets the Family Nutrition agenda through joint alignment and influencing of CH portfolio decisions.

Key Responsibilities
Nigeria
• Ensure Horlicks distribution is set up well for Q1 2015 campaigns.
• Develop strong marketing campaigns and creative assets for 2015 and align the right A&P investments with LOC.
• Actively ‘own’ Sales, Supply chain, P&L and Marketing of Family Nutrition business in Nigeria.
• Develop marketing mix to support launch (consumer, shopper & expert)
• Partner with other functions/LOC – R&D, Regulatory, Supply Chain, Finance, etc. – to deliver projects on time and budget
• Strong alignment with and capability development of LOC marketing and sales teams
• Align communications with LOC Marketing Director and team
• Develop and leverage strong consumer, shopper, expert and competitive insights
• Champion strong in-market execution working with LOC team (Marketing/Sales)=
• Regularly review marketing/sales mix – identify what is working, what needs to be fixed

Rest of Africa
• Set the agenda and develop the creative materials to deliver the campaigns.
• Partner with LOC and regulatory to crack a winning proposition

Qualifications, Experience      
• A good first degree from a reputable university
• Regional leadership of major FMCG brands in marketing and or sales capacity.
• Self starter with proven track record of managing a matrix relationship in the region.
• Strong experience in FMCG marketing and commercial roles.
• Strong sense of urgency and proven track record of setting an agenda and executing OTIF