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  • Posted: Jan 29, 2019
    Deadline: Feb 28, 2019
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    Our organization, HealthPlus Limited is Nigeria's 1st Integrative Pharmacy, the fastest growing pharmacy chain in West Africa. Since 1999, we have been committed to our mission of helping people achieve optimum health & vitality. In 2010, a sister company was birthed - CasaBella International Limited. CasaBella, a one-stop store for beauty and grooming ...
    Read more about this company

     

    Content Specialist

    Reference No: HP/M&C/CS18
    Location: Lagos
    Contract Type: Permanent
    Job Functions: Administration, Communications, Creative, Information Technology   
    Industries: Digital, ICT - Information & Communications Technology,IT - Information Technology, Marketing,Retail
       
    Specification
       

    • We are in search of a creative Content Specialist who will be responsible for creating and supporting all content related marketing materials (internal and external) for HealthPlus and CasaBella respectively.
    • This role requires the ability to collaborate with cross-functional marketing sub units to develop, test, and optimize awareness and engagement of all content marketing activities from strategy, ideation, execution and dissemination.

    Responsibilities

    • Create compelling and well-researched content across multiple platforms that effectively communicates our brands’ value proposition, drives leads generation, creates sound bites across media channels, and optimally ensures conversion internally and externally
    • Influence content strategy by working with marketing, retail operations, and procurement teams to identify and fulfill content needs for all phases of the customer journey.
    • Craft interesting, well-researched content to drive traffic, engage and convert target customers, and improve shared content across social media channels
    • Assist in the creative process and content development for all internal communication engagements
    • Craft copy writing themes and captions to support graphic design and campaign briefs
    • Develop and manage social media content across all major social channels for HealthPlus & CasaBella respectively
    • Assist in the building of content strategy for integrated marketing campaigns across all channels for HealthPlus and CasaBella respectively
    • Spot and identify trends within the pharmaceutical and beauty industry in Nigeria and across the world, focusing on brands that inspire HealthPlus and CasaBella brand.
    • Proactively identify and predict competitor’s engagement and develop counter strategies for HealthPlus & CasaBella
    • Working with Pharmacy services team, create engaging content for online followers on all social media platforms; typically, must be able to grow followership and fanbase across all social media platforms.
    • Develop and manage a content calendar on the website blogs, forums, and social media platforms; specifically targeted at online followers of HealthPlus & CasaBella respectively
    • Work with the marketing team to manage related social media programmes for HealthPlus and CasaBella.

    Requirements

    • Bachelor's degree (B.A/B.Sc) in Mass communication or any Arts or Social Sciences
    • Excellent written and verbal communication skills
    • Demonstrated ability to exercise good judgment, while operating within established processes
    • Experience in digital content production, online community management, and/or digital asset management
    • Familiarity with content management systems, and ability to master a new CMS quickly; Knowledge of Compendium is a plus
    • Proficient with Microsoft Office
    • Strong Data Analysis Skills
    • Active on social media platforms.
    • Good organizational and analytical skills.
    • Online community management experience
    • Awareness of local current events/trends is desired

    Salary
    Market Related.

    go to method of application ยป

    Creative Development Officer

    Reference No: HP/M&C/CDO18
    Location: Lagos
    Contract Type: Permanent
    Job Functions: Creative,Design,Information Technology
    Industries: Digital,ICT - Information & Communications Technology,IT - Information Technology,Marketing,Media,Retail
       
    Specification

    • Support the Creative Development Manager and Marketing team at large for all creative development processes.
    • Provide insight as may be needed for an efficient and effective output of the creative unit of the Marketing department.
    • Collect creative Briefs across functions as required with the intent of sharing insights and big ideas for execution with team
    • Understand Products, Interpret, gain and communicate insights on the target audience and use these effectively in the execution of all creative material.
    • Design, develop and direct employee exercises, discussions and simulations.
    • Ensure all round compliance of creative material to all Brand elements including Corporate and visual identities and brand value proposition for HealthPlus and CasaBella
    • Provide quality control over concepts and projects to ensure brand consistency.
    • Ensure that every creative execution meets all quality assurance parameters as set out in the brand manual.
    • Manage multiple creative execution projects from concept through to completion with supervision from the Creative Development Manager.
    • Develop, recommend and monitor corrective and preventive actions.
    • Manage concepts, oversee and fulfil copywriting responsibilities, and lead all creative development processes and executions.
    • Oversee the update of the Corporate Identity Manual
    • Developing and deploying internal communications aimed at culture alignment and brand buy-in among staff
    • Developing and deploying email marketing campaigns
    • Designing intelligible user interface and User Experience Creatives
    • Must have an eye for little details enough to spot first level errors on creative materials for HealthPlus and CasaBella
    • Must be proficient and skilful in the use of Adobe Suites
    • Animation and Motion Graphics skills will be an added advantage
    • Must ensure brand compliance with branch expansion sticking to laid down processes and Brand Guidelines.

    Requirements

    • 2-3 years proven graphic designing experience.
    • A strong portfolio of design.
    • Up to date with industry leading software and technologies (InDesign, Illustrator, Photoshop, Corel Draw etc).
    • A keen eye for aesthetics and details.
    • Excellent communication skills.
    • Ability to work methodically and meet deadlines.
    • Must have at least an B.Sc in any discipline.
    • Degree in Design, Fine Arts or related field is a plus.
    • Animation skills is an added advantage.
    • Has a desire to know more, and is open to all possibilities.
    • Creative/Advertising Agency work experience is an added advantage.
    • Excellent Time Management in creating, prioritizing and delivering on projects.

    Salary
    Market Related

    Method of Application

    Use the link(s) below to apply on company website.

     

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