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  • Posted: Jan 29, 2019
    Deadline: Feb 28, 2019
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    Our organization, HealthPlus Limited is Nigeria's 1st Integrative Pharmacy, the fastest growing pharmacy chain in West Africa. Since 1999, we have been committed to our mission of helping people achieve optimum health & vitality. In 2010, a sister company was birthed - CasaBella International Limited. CasaBella, a one-stop store for beauty and grooming ...
    Read more about this company

     

    Content Specialist

    Reference No: HP/M&C/CS18
    Location: Lagos
    Contract Type: Permanent
    Job Functions: Administration, Communications, Creative, Information Technology   
    Industries: Digital, ICT - Information & Communications Technology,IT - Information Technology, Marketing,Retail
       
    Specification
       

    • We are in search of a creative Content Specialist who will be responsible for creating and supporting all content related marketing materials (internal and external) for HealthPlus and CasaBella respectively.
    • This role requires the ability to collaborate with cross-functional marketing sub units to develop, test, and optimize awareness and engagement of all content marketing activities from strategy, ideation, execution and dissemination.

    Responsibilities

    • Create compelling and well-researched content across multiple platforms that effectively communicates our brands’ value proposition, drives leads generation, creates sound bites across media channels, and optimally ensures conversion internally and externally
    • Influence content strategy by working with marketing, retail operations, and procurement teams to identify and fulfill content needs for all phases of the customer journey.
    • Craft interesting, well-researched content to drive traffic, engage and convert target customers, and improve shared content across social media channels
    • Assist in the creative process and content development for all internal communication engagements
    • Craft copy writing themes and captions to support graphic design and campaign briefs
    • Develop and manage social media content across all major social channels for HealthPlus & CasaBella respectively
    • Assist in the building of content strategy for integrated marketing campaigns across all channels for HealthPlus and CasaBella respectively
    • Spot and identify trends within the pharmaceutical and beauty industry in Nigeria and across the world, focusing on brands that inspire HealthPlus and CasaBella brand.
    • Proactively identify and predict competitor’s engagement and develop counter strategies for HealthPlus & CasaBella
    • Working with Pharmacy services team, create engaging content for online followers on all social media platforms; typically, must be able to grow followership and fanbase across all social media platforms.
    • Develop and manage a content calendar on the website blogs, forums, and social media platforms; specifically targeted at online followers of HealthPlus & CasaBella respectively
    • Work with the marketing team to manage related social media programmes for HealthPlus and CasaBella.

    Requirements

    • Bachelor's degree (B.A/B.Sc) in Mass communication or any Arts or Social Sciences
    • Excellent written and verbal communication skills
    • Demonstrated ability to exercise good judgment, while operating within established processes
    • Experience in digital content production, online community management, and/or digital asset management
    • Familiarity with content management systems, and ability to master a new CMS quickly; Knowledge of Compendium is a plus
    • Proficient with Microsoft Office
    • Strong Data Analysis Skills
    • Active on social media platforms.
    • Good organizational and analytical skills.
    • Online community management experience
    • Awareness of local current events/trends is desired

    Salary
    Market Related.

    Method of Application

    Interested and qualified? Go to Health Plus Limited on jb.skillsmapafrica.com to apply

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