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  • Posted: May 18, 2018
    Deadline: Not specified
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    Jumia is your number one Online Shopping solution in Nigeria. There is an online electronic store where you can purchase all your electronics, as well as books, home appliances, fashion items, shoes, mobile phones and more online and have them delivered directly to you. Jumia has payment options that suit everyone, and we have a payment-on-delivery option fo...
    Read more about this company

     

    CRM Marketing Lead

    Job Description

    • The CRM channel is at the cornerstone of Jumia marketing strategy with a strong objective to grow unpaid channels much faster than paid channels, as well as achieving more relevance and personalization through automation
    • The role involves developing the strategy across direct response channels with a focus on email to optimise campaigns.
    • Driving retention and customer loyalty, you will look after the lifecycle of campaigns including, segmentation, welcome and re-engagement programmes.

    In particular you will:

    • Define, own and execute all our strategies and activities related to activation and retention through different CRM systems (Email, Salesforce, Zendesk, etc)
    • Working across all channels (email, SMS, push & in app) to support the rollout of CRM programmes
    • Manage the set-up, scheduling, A/B testing and deployment of all email campaigns through the email automation platform
    • Manage subscriber data, import and segmentation
    • Plan, execute and report on tests across the different CRM platforms
    • Define hypotheses and run tests to ensure the improvement of metrics
    • Post-campaign reporting and analysis, feeding back into campaign optimisation
    • Support and assess the third-party initiatives
    • Keep on top of new developments and trend in CRM, and suggest new campaigns whilst improving existing ones

    Required Skills & Qualifications

    • Degree in Business, Marketing or related field
    • 5+ years’ experience with a solid foundation in Digital or CRM project management.
    • You are highly analytical with advanced expertise in Excel, Google Analytics, or similar platforms
    • You have a working knowledge of CRM tools like Salesforce, Pardot, Marketo, Hubspot, Mailchimp etc.
    • Extensive experience in the production of HTML emails, landing pages and Social media and programmatic campaigns
    • Experience with A/B testing & statistical validity
    • Superb written and verbal communication and able to present results
    • Proven ROI / campaign effectiveness experience

    We Offer

    • A unique experience in an entrepreneurial, yet structured environment
    • The opportunity to become part of a highly professional and dynamic team working around the world
    • An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders for our future internet ventures

    Method of Application

    Interested and qualified? Go to Jumia Nigeria on africainternetgroup.peoplehr.net to apply

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