Marketing Manager at a Multinational Food Product Manufacturing Company - Adexen Recruitment Agency

Job Reference: 1302
Location: Nigeria
Industry: Food production
Function: Commercial & Communication

Job Description

• Ensuring short, medium to long term portfolio strategy.
• Maintenance of brand equity in all initiatives. Develop the Annual Brand Plan in line with the Start Plan process.
• Develop all aspects of the marketing mix through the understanding of the consumer & market trends dynamic.
• Manage brand as a business person in terms of drivers, opportunities.
• Use the Financial insights to make principle based strategic decisions which benefit the business.
• Align the strategy with all key stakeholders.
• Guardian of the integrity of the brand/trademark. Develop and maintain competitor intelligence.
• Delivering results by establishing and driving brand performance (volume, share, key brands metrics and profit objectives).
• Anticipate situations and develop approaches that maximise the business opportunities.
• Integrate all marketing efforts (advertising, promotions, experiential, marketing assets…) within a consistent overall brand plan.
• Define (and keep a high level of tracking and control), of the marketing budget requirements and proper allocation across the Marketing mix elements.
• Ensure advertising executions meet agreed success criteria.
• Provide support to the regions in planning & implementation. Track and analyses the brand performance and initiatives.
• Marketing Team capability building and development.
• Conduct audit against agreed role descriptions and competencies.
• Build skills within the brand team in all areas of the Marketing Mix.

Expectations

• B.Sc qualification in Marketing or other related fields
• Minimum 8-10 years Marketing experience in FMCG environment with minimum 3 years in Marketing Manager position
• Innovation management including know-how process, stakeholders management, project end-to-end leadership, marketing plan development, execution and follow-up
• Strategy thinking of marketing mix to support the business growth ambition (tactical, medium and long term)
• Sharp level of business analysis
• Agencies management (media, BTL, knowledge and insights)
• A strong communicator, both verbally and in written form
• The suitable candidate will also demonstrate exceptionally good analytical skills and an ability to translate raw information into actionable strategies and initiatives
• He must also work comfortably with business executives and leadership
• Ability to multi-task and meet aggressive deadlines and demonstrate an ability to stay calm under pressure
• Proficiency in the use of Ms Word, Ms Excel, and PowerPoint
• Must be a people person who also has the ability to lead, inspire, and motivate a team into consistent performance improvement