New Job Vacancies at Etisalat Nigeria

Job Summary       
To be responsible for implementing sustainable, profitable, marketing initiatives that drive volume and value growth for the teen segment of the Consumer Market       
    
Principal Functions       

•     Responsible for the coordination of analysis and forecasting of the teen segment needs, segment size, trends, profitability etc.
•     Responsible for developing promotion campaigns to stimulate usage and profitable consumer connections within the teen segment
•     Uses relevant segment data from Market & Customer Intelligence   (including primary research, data mining, external reports) and impressions from Point-of-Sales to provide input for marketing plan development
•     Identify, review and monitor demographic profiles of the Teen segment customers.
•     Assist with logistics for awareness campaigns, fairs and ad-hoc surveys aimed at promoting Etisalat Nigeria products and services within the Teen market segment
•     Prepare/compile agreed periodic activity and performance reports for the attention of the Manager- Teen Segment
•     Provide inputs in the development of concepts for promotional campaigns
•     Suggest new opportunities for expansion and revenue growth within the Teen Segment
•     Recommends and identifies actions for customizing products & services to meet the needs of dedicated consumer segment.
•     Collaborate with Product Development Team, Brands, Sales,etc in Product Launch.
•     Other duties as assigned by the manager Teen Segment but within the scope of this job role.

Educational Requirements       

•     Bachelor's degree in Marketing, Socials Sciences or any relevant field.
•     Relevant professional certifications will be an added advantage  

Experience,Skills & Competencies       

•     3 - 5 years experience in Telecoms, FMCG, with at least 1year experience in consumer focused marketing. Telecoms Product Launch experience is an advantage especially within identified age segment (Teens)
•     Cross cultural understanding
•     Customer Focus and complaints handling skills
•     Networking & relationship building
•     Communication
•     Flexibility and adaptability
•     Drive for achievement/results
•     Problem Solving
•     Work Discipline
•     Planning & Organising skills
•     Team Leading Influencing
•     Organization and business awareness
•     Understanding of the Regional Sales and Business Development functionalities and working relationships.
•     Research skills
•     Analytical and integrative thinking
•     Negotiation & Persuasion skills
•     Customer Segmentation & Profiling skills
•     Report Writing
•     Relationship Management Skills
•     Knowledge of the full range of Etisalat products and services portfolio.
•     Market & Competitors knowledge
•     Ability to build business cases
•     Lateral Coordination
•     Statistical analysis skills

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Job Summary       

•     To create sustainable, profitable, market volume and value growth for the Youth (teen) segment of the Consumer Market.
•     To assist and support the Head - Youth Segment in the implementation of strategies to achieve agreed business objectivesi.e. develop and execute innovative approaches to capture the Teen segment

Principal Functions       

•     Proposes consumer segment strategies to ensure that adequate plans and forecasts are made to meet the teen segment requirements
•     Analyses, forecasts and understands the teen segment needs, segment size, trends, profitability etc. of the assigned consumer segment
•     Develop promotion campaigns to stimulate usage and profitable consumer connections within the teen segment
•     Requests relevant segment data from Market & Customer Intelligence   (including primary research, data mining, external reports) and impressions from Point-of-Sales.
•     Identify, review and monitor demographic profiles of the Teen segment customers.
•     Ensure Teens segment marketing strategies based on clear value proposition that is aligned to the Etisalat Value proposition.
•     Identify opportunities and leverage Etisalat and TEENS segment value proposition to take advantage of such opportunities
•     Monitor execution of Teens and emerging market strategy against specifications.
•     Evaluate new opportunities for expansion and revenue growth.
•     Provide delivery and performance tracking support to Head, Youth Market Segment.
•     Provides comprehensive professional support to Product Marketing & Channel Management functions to ensure adequate plans and forecasts are made in the product marketing & development process to meet respective consumer segment requirements
•     Recommends and identifies actions for customizing products & services to meet the needs of dedicated consumer segment.
•     Collaborate with Product Development Team, Brands, Sales,etc in Product Launch.
•     Other duties as assigned by line manager but within the scope of this job role.

Educational Requirements       

•     Bachelor's degree in Marketing, Socials Sciences or any relevant field.
•     Relevant professional certifications and an MA/MBA will be an added advantage

Experience,Skills & Competencies       

•     6 - 8 years consumer focused marketing experience in Telecoms, FMCG (Segmenting and profiling), Telecoms Product Launch experience is an advantage especially within identified age segment (Teens)
•     Cross cultural understanding
•     Customer Focus and complaints handling skills
•     Networking & relationship building
•     Communication
•     Flexibility and adaptability
•     Drive for achievement/results
•     Problem Solving
•     Work Discipline
•     Planning & Organising skills
•     Team Leading Influencing
•     Organization and business Awareness
•     Understanding of the Regional Sales and Business Development functionalities and working relationships.
•     Research skills
•     Analytical and integrative thinking
•     Negotiation & Persuasion skills
•     Customer Segmentation & Profiling skills
•     Report Writing
•     Relationship Management Skills
•     Knowledge of the full range of Etisalat products and services portfolio.
•     Market & Competitors knowledge
•     Ability to build business cases
•     Lateral Coordination
•     Statistical analysis skills