Fresh Jobs at 247Bet

The Role

• We're seeking a VP of Marketing to lead our brand, growth, and market positioning as we launch and scale 247bet into a leading gaming platform in Nigeria. You'll own the complete marketing strategy and execution, building the function from the ground up and establishing 247bet as a household name. This is a leadership role reporting directly to the CEO, with full P&L accountability for user acquisition and revenue growth targets.
• You'll shape company strategy, represent 247bet externally with media and partners, and build a world-class marketing organization that drives our ambitious growth objectives.

What You'll Do

Strategic Leadership:

• Define and execute comprehensive marketing strategy aligned with business objectives and revenue targets
• Lead go-to-market planning for beta launch, full market launch, and subsequent expansion phases
• Own user acquisition targets, revenue goals, and marketing P&L accountability
• Develop multi-year brand and growth roadmap to establish market leadership
• Provide marketing insights that inform product strategy and business decisions
• Contribute to overall company strategy as part of executive leadership team

Growth & Revenue:

• Build and scale user acquisition engine across digital and offline channels
• Drive aggressive but efficient growth hitting user acquisition and revenue targets
• Develop sophisticated growth models, forecasting, and scenario planning
• Optimize unit economics (CAC, LTV) and establish sustainable growth frameworks
• Build referral programs, partnerships, and viral mechanics to reduce acquisition costs
• Implement retention and monetization strategies to maximize customer lifetime value

Brand & Market Positioning:

• Establish 247bet as a differentiated, trusted brand in the Nigerian gaming market
• Develop brand architecture, positioning, messaging, and creative strategy
• Lead major brand campaigns, partnerships, and sponsorship opportunities
• Build public relations strategy and manage media relationships
• Represent company at industry events, conferences, and media appearances
• Shape corporate communications and thought leadership initiatives

Team Building & Organization:

• Build and lead a high-performing marketing organization (targeting 10-15 person team)
• Recruit, develop, and retain exceptional marketing talent across disciplines
• Establish marketing operations, processes, KPIs, and reporting frameworks
• Create culture of experimentation, data-driven decision making, and accountability
• Manage team across brand, performance marketing, content, creative, PR, and partnerships
• Develop direct reports into future marketing leaders

Cross-Functional Leadership:

• Partner with Product to ensure user insights drive product development
• Collaborate with Sales/Partnerships on B2B opportunities and strategic alliances
• Work with Legal/Compliance to navigate regulatory requirements for gaming advertising
• Support fundraising efforts with investor materials and growth narratives
• Coordinate with Engineering on data infrastructure and marketing technology

Market Intelligence:

• Monitor competitive landscape and identify opportunities for differentiation
• Conduct market research to understand user behavior, preferences, and trends
• Track regulatory environment and ensure compliance with advertising standards
• Identify new market opportunities and expansion possibilities

What We're Looking For

Required:

• 10+ years of marketing experience with 5+ years in senior leadership roles (Head of Marketing, VP, SVP, CMO)
• Proven track record scaling consumer brands or apps from early stage to significant scale
• Deep expertise across brand building, performance marketing, growth, and analytics
• Experience managing marketing P&L and delivering against aggressive growth targets
• Strong analytical capabilities with expertise in growth metrics, cohort analysis, and forecasting
• Demonstrated success building and leading high-performing marketing teams (15+ people)
• Exceptional strategic thinking with ability to translate vision into executable plans
• Outstanding communication skills and executive presence
• Experience with consumer apps, digital products, or marketplace businesses
• Track record working in fast-paced, high-growth environments

Highly Valued:

• Experience in gaming, betting, fintech, or other regulated consumer industries in Nigeria or Africa
• Knowledge of Nigerian gaming regulations and advertising compliance requirements
• Experience launching and scaling products in emerging markets
• Background at venture-backed startups through multiple funding stages
• Network of relationships with media, influencers, agencies, and partners across Nigeria
• Experience with community-building and social product strategies
• Track record contributing to successful fundraising efforts
• Experience managing large marketing budgets ($1M+)

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The Role

• We're hiring a Senior and mid level Frontend Engineer to own the user-facing experience across our web and mobile platforms. You'll work closely with product, design, and backend engineers to deliver fast, reliable, and beautifully crafted interfaces for a betting platform built around community and real-time interaction.

What You'll Do

• Build and maintain our web platform using React and Next.js
• Build and maintain our mobile app using React Native
• Develop real-time UI features — live odds, bet slips, social feeds, leaderboards, and copy-betting flows
• Collaborate with backend engineers to design clean, efficient API contracts
• Implement robust state management for complex, data-heavy betting interfaces
• Own performance optimisation — rendering, bundle size, network efficiency
• Contribute to a shared component library and design system
• Conduct code reviews and mentor junior frontend engineers

What You Bring

• 4+ years of professional frontend engineering experience
• Strong React and Next.js skills Required
• React Native experience Strongly preferred — pure web or pure mobile profiles will also be considered
• Proficiency with REST and WebSocket APIs for real-time data
• Solid understanding of state management (Redux, Zustand, React Query, or similar)
• Eye for detail — you care about UI quality, micro-interactions, and performance
• Experience building and consuming design systems or component libraries