Senior Marketing Associate – PAYG Phones at Sun King (Formerly Greenlight Planet)

About the role

• The Senior Marketing Associate – PAYG Phones will lead marketing initiatives for the company’s smartphone portfolio.
• The role focuses on driving brand visibility, demand generation, and customer engagement while supporting sales channels with marketing tools, campaigns, and content.
• This individual ensures the smartphone portfolio is effectively positioned in the market and resonates with target customers.

Requirements
What you would be expected to do:

• Work closely with the Global PAYG Marketing Manager to translate the strategic PAYG plan into in-country strategic and executional plans.
• Develop and execute integrated marketing campaigns to drive awareness and sales of PayG phones.
• Create compelling product messaging, digital content, promotional materials, and sales tools for field teams.
• Support product launches, internal and customer-facing promotions, and market activations.
• Monitor market trends, customer behavior, and competitor activity to inform marketing strategies.
• Collaborate with Sales, Product, Customer care, Programs Optimization, and external partners to ensure marketing initiatives are aligned and impactful.
• Analyze campaign performance and provide insights for continuous improvemen

Requirements
You might be a strong candidate if you have:

• Bachelor’s Degree or Higher National Diploma in Marketing, Business, Communications, or related field.
• Minimum 4 years experience in marketing, product marketing, or consumer electronics/telecom marketing.
• Mobile phone retail marketing experience is an added advantage.
• Strong understanding of customer-focused marketing and brand-building.
• Proficiency in campaign management, Excel, and PowerPoint.
• Experience with PayGo models or consumer electronics is an advantage.