Senior Creative Strategy Executive at First Excelsia

Description 

• Our client is seeking to hire a competent and driven Senior Creative Strategy Executive to join its team.
• This role involves conducting research, generating creative ideas, and collaborating with internal teams to craft compelling campaigns that drive brand engagement and business growth.
• The Senior Creative Strategy Executive will be responsible for developing and executing innovative marketing and brand strategies that align with client objectives and market trends.
• The ideal candidate should be highly creative, strategic, and have a deep understanding of consumer behavior, digital trends, and brand storytelling.

Job Responsibilities

• Developing and executing creative strategies that align with client goals and brand positioning.
• Conducting market research and consumer analysis to identify insights that inform campaign development.
• Collaborating with internal teams to conceptualize and implement engaging marketing campaigns.
• Generating innovative and compelling content ideas across multiple platforms, including digital, social media, and experiential marketing.
• Working closely with designers, copywriters, and production teams to bring creative concepts to life.
• Ensuring that all creative outputs align with brand guidelines and messaging consistency.
• Developing and presenting creative proposals and strategy decks to clients and stakeholders.
• Monitoring industry trends, competitor activities, and emerging technologies to inform strategy and innovation.
• Analysing campaign performance and providing recommendations for optimisation and continuous improvement.
• Supporting the execution of brand activations, events, and experiential marketing initiatives.
• Assisting in storytelling, scripting, and ideation for video, digital, and social media content.

Person Specification

• Bachelor's Degree or HND in Marketing, Communications, Advertising, or any related field with at least a second-class upper division (2.1) from a reputable institution.
• 2-4 years of experience in Creative Strategy, Marketing, Advertising, or Brand Management.
• Experience working on multi-channel marketing campaigns, including digital and experiential activations.
• Ability to translate consumer insights into compelling creative strategies.
• Proficiency in Microsoft Office (PowerPoint, Excel, Word) and familiarity with creative tools such as Adobe Creative Suite is a plus.
• Excellent communication and presentation skills for pitching ideas to clients and internal teams.
• Strong research and analytical skills to interpret data and market trends.

go to method of application »

Job Summary

• The Senior Project Executive will be responsible for supporting the execution of marketing projects, ensuring smooth planning, implementation, and delivery of experiential campaigns.
• The role holder will coordinate project teams, manage client relationships, oversee brand activations, track performance, and ensure high-quality execution in alignment with client objectives.

Job Responsibilities

• Driving marketing projects to ensure strong client relationships and value exchange.
• Developing, implementing, and monitoring project teams and budgets effectively.
• Generating and reviewing production briefs with all project stakeholders.
• Ensuring rehearsals for events and projects to maintain high-quality standards.
• Setting up and execute events and projects with a hands-on approach.
• Understanding clients' needs and objectives, ensuring clear communication of briefs.
• Liaising closely with clients throughout campaigns, providing regular updates.
• Sharing contract reports promptly after every client meeting.
• Coordinating experiential brand activities and marketing communication efforts.
• Creating and executing bespoke marketing communication solutions for clients.
• Conducting project field visits regularly to ensure execution aligns with brand objectives.
• Working on all strategic brand operations from planning to execution.
• Ensuring seamless integration of brand messaging across all experiential activities.
• Drawing and submitting daily, weekly, and monthly reports on experiential brand activities.
• Monitoring project performance and ensure alignment with marketing goals.
• Tracking and evaluating event effectiveness against client briefs and KPIs.
• Identifying and mitigating project risks to maintain seamless operations.

Person Specification

• Bachelor's degree / HND in Sciences, Social Sciences, or any related field with at least a second-class upper division (2.1) from a reputable institution.
• Minimum of 2 years of experience as a marketer or similar role within Commercial/Microfinance Banks.
• Basic understanding of branding, digital marketing, and marketing activation strategies.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint) and project management tools.
• Excellent communication and client relationship management skills.