Job Opportunities at Frutta Foods and Services Nigeria Limited

Job Scope

• A key contributor to the business transformation and success of the business strategic sales plan with an effective regional sales force; demonstrating industry leadership in driving and achieving revenue, coverage, distribution, pricing, market share and brand building expectations.

Job Description

• Responsible for executing sales and marketing strategies, and effectively managing the Regional Sales Team to achieve set goals.
• Manage existing distributors and wholesalers, and recruit more to cover all the white spaces to ensure distribution of Frutta’s brands across the Region.
• Train, coach, manage and supervise Regional Sales Team to achieve monthly sales and revenue targets.
• Effectively execute and implement "Route-to-Market" strategy across the region to effectively distribute Frutta’s brands and win in all retail outlets.
• Achieve retail coverage expectations by channel by location.
• Execute all Channel promotional activities to win disproportionately in the region.
• Effectively manage the regional sales team to keep them motivated, inspired and committed on the job.
• Provide detailed monthly sales report by brand/SKU/Customer to the National Sales Manager.
• Execute all national initiatives and guidelines in a timely and excellent manner.
• Effectively manage customers to drive customer satisfaction.
• Build and motivate a high performing team.
• Spend 70% of time focusing on retail outlets in the market to train, develop and support the sales team to win disproportionately in the region.
• Provide monthly demand forecast by SKU by brand by customer.
• Track and share competitor market activities in a timely manner.

Qualifications

• Bachelor's Degree in Marketing, Business Administration or a relevant field.
• Master’s Degree will be an added advantage.

Experiences (What experience brings success to this role):

• A minimum of 10 years’ FMCG sales experience with at least 5 years in Regional Sales Leadership role. Experience in Juice and Beverages products is highly relevant.
• A track record of delivering results in a Sales role that focused on building capability, business transformation and growth.
• Successful track record in managing high-performance sales and Marketing teams within a regionand result oriented.
• Has people management experience.
• Demonstrated ability to coach and developteams.

Knowledge (What does the person need to know):

• In-depth knowledge of Regionand Nigeriamarkets for Juice and Beverages Product.
• Knowledge of Business strategy development, Distributor Management, Regional Operations, Retail, Open Market, Key Accounts, etc.
• Demand forecastin and business development.
• Good knowledge of channel structure and opportunities.

Technical / Behavioural Competence:

• Product and Industry knowledge
• Competitor insights
• Strategic Thinker
• Analytical Skills
• Resilient
• Business Transformation and Change Advocate
• Leadership Skills
• Commercial Acumen
• Customer Management
• Negotiation Skills
• Selling skills
• Channel Strategy
• Exceptional Presentation & Communication Skills
• Excellent interpersonal skills
• An understanding of evolving business needs.
• Revenue Growth
• Coach, lead, motivates and inspires subordinates to achieve results.
• Lead by example.

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Job Description

• Set and monitor sales target of customers in dedicated channels and ensure achievement of targets in the focus channels i.e. Bukas, HoReCa, Education (schools with boarding facilities), institutions with catering facilities etc.
• Recruit agreed number of Distributors as well as supervise all DB’s operators (Van Sales Reps, Business Development Executive etc) and attendants to ensure productivity.
• Drive coverage in dedicated channels - Bukas, HoReCa, Education (Schools with boarding facilities) and institutions with catering facilities.
• Implement Channel promotional activities for all Frutta points of consumption and ensure prompt and accurate reporting.
• Support the Area Sales Managers by providing feedback on customer stock requirements and usage/depletion.
• Conduct field coaching and trade visits with third party sales force in the channels to ensure flawless execution of our field sales plans.
• Participate in the Branch Weekly Operations Review, track channel and distributor performance, with clear analysis on sell-out activities and impact on branch performance.

Qualifications

• B.Sc. Degree or HND in any discipline.
• Must have a minimum of 7 years experience in Field Sales Management especially Out-of-Home Experience/ HORECA field Sales, in a Fast-Moving Consumer Goods (FMCG) environment.
• Excellent communications, negotiation, people management skills.
• Excellent analytical and reporting skills.
• Valid driver's license.