Jobs Career Advice Signup

Send this job to a friend


Did you notice an error or suspect this job is scam? Tell us.

  • Posted: Jan 26, 2023
    Deadline: Feb 16, 2023
  • Frutta Foods and Services Nigeria Limited - Since its incorporation in 2003, Frutta Juice & Services Ltd is committed to the manufacture of a wide range of fruit juices and drinks. Our operational processes conform to international and Nigerian standards delight our consumers' expectations.
    Read more about this company


    Regional Sales Manager

    Job Scope

    • A key contributor to the business transformation and success of the business strategic sales plan with an effective regional sales force; demonstrating industry leadership in driving and achieving revenue, coverage, distribution, pricing, market share and brand building expectations.

    Job Description

    • Responsible for executing sales and marketing strategies, and effectively managing the Regional Sales Team to achieve set goals.
    • Manage existing distributors and wholesalers, and recruit more to cover all the white spaces to ensure distribution of Frutta’s brands across the Region.
    • Train, coach, manage and supervise Regional Sales Team to achieve monthly sales and revenue targets.
    • Effectively execute and implement "Route-to-Market" strategy across the region to effectively distribute Frutta’s brands and win in all retail outlets.
    • Achieve retail coverage expectations by channel by location.
    • Execute all Channel promotional activities to win disproportionately in the region.
    • Effectively manage the regional sales team to keep them motivated, inspired and committed on the job.
    • Provide detailed monthly sales report by brand/SKU/Customer to the National Sales Manager.
    • Execute all national initiatives and guidelines in a timely and excellent manner.
    • Effectively manage customers to drive customer satisfaction.
    • Build and motivate a high performing team.
    • Spend 70% of time focusing on retail outlets in the market to train, develop and support the sales team to win disproportionately in the region.
    • Provide monthly demand forecast by SKU by brand by customer.
    • Track and share competitor market activities in a timely manner.


    • Bachelor's Degree in Marketing, Business Administration or a relevant field.
    • Master’s Degree will be an added advantage.

    Experiences (What experience brings success to this role):

    • A minimum of 10 years’ FMCG sales experience with at least 5 years in Regional Sales Leadership role. Experience in Juice and Beverages products is highly relevant.
    • A track record of delivering results in a Sales role that focused on building capability, business transformation and growth.
    • Successful track record in managing high-performance sales and Marketing teams within a regionand result oriented.
    • Has people management experience.
    • Demonstrated ability to coach and developteams.

    Knowledge (What does the person need to know):

    • In-depth knowledge of Regionand Nigeriamarkets for Juice and Beverages Product.
    • Knowledge of Business strategy development, Distributor Management, Regional Operations, Retail, Open Market, Key Accounts, etc.
    • Demand forecastin and business development.
    • Good knowledge of channel structure and opportunities.

    Technical / Behavioural Competence:

    • Product and Industry knowledge
    • Competitor insights
    • Strategic Thinker
    • Analytical Skills
    • Resilient
    • Business Transformation and Change Advocate
    • Leadership Skills
    • Commercial Acumen
    • Customer Management
    • Negotiation Skills
    • Selling skills
    • Channel Strategy
    • Exceptional Presentation & Communication Skills
    • Excellent interpersonal skills
    • An understanding of evolving business needs.
    • Revenue Growth
    • Coach, lead, motivates and inspires subordinates to achieve results.
    • Lead by example.

    Method of Application

    Build your CV for free. Download in different templates.

  • Send your application

    View All Vacancies at Frutta Foods and Services Nige... Back To Home

Subscribe to Job Alert


Join our happy subscribers

Send your application through

GmailGmail YahoomailYahoomail