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  • Posted: May 20, 2024
    Deadline: Not specified
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  • With over 20 years track record of delivering turnkey engineering solutions across 5 business sectors - Telecommunications, Energy, Health, Transport and Building Management Systems, PPC (formerly Philips Projects Centre) is a Systems Engineering and Integration Company whose activities are primarily geared towards providing specialized integrated solutions....
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    Media Strategist

    Job Summary

    • The Media Strategistwill be tasked with increasing the organization’s media footprint across traditional and offline touchpoints leading to favourable media positioning, visibility and influence in each operating territory.

    Job Description

    • Scan the media landscape for speaking opportunities, interviews and events that promote brand presence in each operating market
    • Write highly engaging thought leadership pieces, OPED's and advertorials that shape public opinion and amplifies brand’s local and regional influence
    • Identify organic and paid media openings that promote brand visibility and recall
    • Identify social causes & CSR activity that holds strategic value and media opportunity for brand value growth
    • Identify media opportunities through relevant evolving issues in selected target markets
    • Develop content for dissemination via press releases, media immersion and other distribution channels
    • Serve as the organization’s media liaison;conduct press briefings and support new production introductions (route-to-market)
    • Conduct offline targeted campaigns (B2B/B2C/B2G), and report on results
    • Negotiate with media houses and agencies for best deals on organic and paid media buys
    • Build and manage the organization's media profile and presence
    • Promote additional strategic projects to support new product launches and market storms
    • Build long-term relationships with media influencers, gatekeepers and opinion leaders
    • Appropriately manage the organization’s media budget for optimal returns
    • Ensure that key messages align with vital business strategies

    Job Requirements

    • Demonstrable experience in driving media strategy within commercial markets (B2B/B2C)
    • Must have extensive contacts within the media landscape
    • Highly strategic with experience in identifying target audiences and devising media campaigns that engage, inform and change behavior
    • Good knowledge of digital engagement
    • Experience writing opinion pieces that shape perception and grow influence
    • Strong analytical skills and data-driven capability
    • Up-to-date with the latest trends and best practices in media marketing and impact assessment.

    go to method of application »

    Brand Marketing Manager

    Job Summary

    • The Brand Marketing Manager will support the company's revenue generation efforts by implementing broad based and targeted marketing initiatives that feed into the sales pipelines across all business lines.
    • The Brand Marketing Manager will work directly with the commercial team at BTHDC as well as the call center, and the group marketing team.

    Job Description

    • Develop and deliver compelling campaigns and activities across online/digital, offline/ATL channels to generate commercial awareness that turns into active consideration and meets business targets
    • Deploy strategies and tactical plans for marketing based on customer needs synchronized with the Marketing Strategic Objectives
    • Responsible for implementing promotional activities to penetrate each targeted or operating market
    • Provide customer and market insights to guide sales efforts with the aim of achieving sales and profitability objectives
    • Report progress on activities and outcomes to HOM
    • Develop and maintain up to date market intelligence on available/potential opportunities, competition, threats within assigned territory and report same promptly.
    • Identify new business and channel opportunities as well as customer needs across markets to ensure growth
    • Measure and report performance of all assigned marketing campaigns, and assess ROI
    • Work in close collaboration with other departments to exploit earned and owned media to deliver business targets
    • Responsible for NPI and product positioning across key commercial areas within the business
    • Building, managing, and leveraging relationships with media partners, OEM’s and vendors

    go to method of application »

    Digital Marketer

    Job Summary

    • The Officer will be tasked with increasing the organization’s digital presence and her conversion rate from online visitors to long-term customers

    Job Description

    • Plan and execute digital marketing, including SEO/SEM, marketing database, e-mail, social media and display advertising campaigns.
    • Carry out digital marketing activities leading to lead generation and conversion
    • Design, build and maintain the company’s social media presence.
    • Carry out graphics design when needed.
    • Brainstorm new and creative growth strategies.
    • Plan, execute and measure experiments and conversion tests.
    • Collaborate with internal teams to create landing pages and optimize the user experience.
    • Monitor key online marketing metrics to track success.
    • Ensure that the brand message is consistent.
    • Edit and post content, videos, podcasts, and audio content on online sites.
    • Develop and manage digital marketing campaigns.
    • Manage the organization’s website.
    • Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, etc.
    • Track the website traffic flow and provide internal reports regularly.
    • Fix error in online content, arrange webinars and webcasts.

    Method of Application

    Interested and qualified candidates should send their Resumes to: careers@ppcng.com using the Job Title as the subject of the mail.

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