Digital Marketer at PPC Limited

Job Summary

• The Officer will be tasked with increasing the organization’s digital presence and her conversion rate from online visitors to long-term customers

Job Description

• Plan and execute digital marketing, including SEO/SEM, marketing database, e-mail, social media and display advertising campaigns.
• Carry out digital marketing activities leading to lead generation and conversion
• Design, build and maintain the company’s social media presence.
• Carry out graphics design when needed.
• Brainstorm new and creative growth strategies.
• Plan, execute and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Monitor key online marketing metrics to track success.
• Ensure that the brand message is consistent.
• Edit and post content, videos, podcasts, and audio content on online sites.
• Develop and manage digital marketing campaigns.
• Manage the organization’s website.
• Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, etc.
• Track the website traffic flow and provide internal reports regularly.
• Fix error in online content, arrange webinars and webcasts.