Jobs at Pulse NG

Job Description

• Define and uphold the editorial vision and strategy for Pulse Picks, ensuring content aligns with the brand's voice and business objectives.
• Develop editorial guidelines to uphold brand integrity and voice.
• Manage and mentor the editorial team, including writers, editors, and content strategists to meet and surpass KPIs.
• Lead editorial planning, overseeing the creation and curation of content that engages and grows the platform's audience.
• Maintain the highest editorial standards across all content, while integrating SEO best practices to enhance discoverability and rank in search engine results.
• Work closely with marketing, design, and product teams to ensure a cohesive content strategy that supports product launches and brand campaigns.
• Adjust editorial strategy based on data-driven insights to meet engagement and conversion goals.

Skills

• Proven experience in an Editor in Chief role or similar leadership position within a content-driven organization.
• A portfolio that demonstrates excellence in editorial content creation and management.
• Experience in editorial roles with a focus on content commerce platforms and familiarity with the FMCG sector
• An analytical approach to understanding audience data and translating it into actionable editorial strategies.
• A creative thinker with a knack for identifying and telling stories in a way that captivates and engages a diverse audience.
• Ability to innovate content delivery to stay relevant in a rapidly changing media environment.
• Familiarity with content management systems, SEO best practices, and digital analytics tools.
• Understanding of the digital media landscape, including social media dynamics and multimedia content.

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Key Responsibilities

• Define and develop a distinctive brand identity for each vertical within Pulse Picks, ensuring that each one has a unique yet coherent visual language that aligns with our overarching brand ethos.
• Create compelling logos and brand identity that capture the essence of each vertical, resonating with our target audience and differentiating each vertical’s offerings.
• Oversee the design of web assets, ensuring a seamless and visually engaging user experience across our platforms.
• Collaborate with the UX/UI teams to implement design that not only looks great but also optimizes user flow and interaction.
• Produce innovative motion graphics that enhance our storytelling across various channels, including video content and digital advertising.
• Craft visually stunning social media templates for our content marketing activities that capture & drive user interaction and sharing.
• Lead and inspire a team of designers, providing direction and feedback to ensure high-quality outputs.
• Collaborate closely with marketing, content, and product teams to ensure design supports business and marketing strategies.

Skills

• A strong portfolio showcasing expertise in brand identity, web design, motion graphics, and social media material creation.
• Proficiency in design software such as Adobe Creative Suite and familiarity with web design tools.
• An ability to translate brand strategy into visual concepts and designs that communicate the desired message to the target audience.
• A keen understanding of design trends and how they can be leveraged to keep the brand current and appealing.
• A collaborative spirit that thrives in cross-functional team environments, with excellent communication skills to articulate design concepts and rationales.
• Experience in managing and directing a team of creatives, fostering a culture of innovation and excellence.
• Strong organizational and project management skills, with the ability to lead multiple design projects from concept through completion.