Latest Jobs at Pulse NG

Job Overview

• Pulse is looking for a passionate and knowledgeable Beauty Writer to join the Pulse Picks team.
• As a Beauty Writer, you will create engaging and persuasive content that informs and inspires our audience.
• You will be responsible for writing articles, product reviews, and trend pieces that highlight the latest in skincare, makeup, haircare, and beauty trends.
• The ideal candidate will have a deep understanding of the beauty industry and a strong ability to communicate effectively with our audience.

Responsibilities

• Content Creation: Write engaging and persuasive content related to beauty, including skincare, makeup, haircare, and beauty trends. Develop long-form articles, product reviews, tutorials, and listicles that provide valuable information and insights to our audience.
• Research: Conduct comprehensive research to provide accurate and data-driven insights in your articles. Stay updated on the latest beauty products, trends, and industry news by following reputable sources, attending beauty events, and interviewing industry experts.
• SEO Optimization: Implement SEO best practices to ensure high visibility and traffic for your content. Use keywords strategically, create compelling meta descriptions, and optimize images to enhance search engine rankings
• E-commerce/Product Recommendations: Develop content that drives sales and product recommendations in the beauty category. Write persuasive product descriptions, comparison guides, and buying guides that help readers make informed purchasing decisions.
• Trend Analysis: Stay updated with the latest beauty trends and incorporate them into your writing. Monitor social media, beauty blogs, and industry reports to identify emerging trends and popular products.
• Collaboration: Work with the editorial team to ensure content consistency and quality. Collaborate with graphic designers, photographers, and videographers to create visually appealing content that complements your writing.
• Audience Engagement: Engage with readers by responding to comments, participating in social media discussions, and conducting surveys or polls to gather feedback and insights.
• Content Strategy: Contribute to the development of content strategies that align with Pulse Picks' goals. Participate in brainstorming sessions and provide ideas for new content formats, series, and special projects.

Requirements

• Educational Background: A degree in a relevant field is preferred.
• Professional Experience: 2-3 years of writing experience in beauty, lifestyle, or fashion industries.
• Passion for Beauty: Demonstrates a genuine interest and enthusiasm for the beauty industry, staying updated with the latest trends and products.
• Shopping Enthusiast: Enjoys shopping, has an eye for finding the best beauty products, and excels at window shopping.
• Lifestyle, Beauty, and Fashion Savvy: Keeps up with pop culture and trends, particularly in the beauty sector.
• E-commerce/Product Recommendation Writing: Proven experience in creating persuasive, sales-driven content focused on product recommendations.
• Research Expertise: Strong ability to conduct in-depth research and utilize data-driven insights to enhance content quality.
• SEO Proficiency: Knowledgeable in SEO techniques and trends, ensuring content is optimized for search engines.
• Exceptional Writing Skills: Demonstrates clear, engaging, and persuasive writing that captivates readers.

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Job Overview

• We are looking for a Social Media Manager to join the team. As a Social Media Manager, you will oversee the strategic management, growth, and engagement of our brand’s social media channels, including Instagram, Facebook, TikTok, YouTube, Whatsapp and Twitter.
• You will also be responsible for creating and executing social media strategies, creating content calendars, monitoring analytics, managing content schedules, and fostering community engagement across these platforms.
• Our ideal candidate should be a creative, organized, and data-driven individual, who can effectively manage our social media presence, ensuring that content is consistently posted and aligned with our brand's voice.

Key Responsibilities
Strategic Management Development:

• Develop and implement comprehensive social media strategies for each platform to align with the overall marketing goals, working collaboratively with the Creative Strategist to ensure a cohesive approach.
• Stay updated with the latest social media trends, algorithms, and best practices to optimize content and strategy.

Platform-Specific Strategy Development:

• Tailor social media strategies for each platform (Instagram, Facebook, Twitter, TikTok, YouTube, Whatsapp) based on their unique algorithms, user behaviors, and content formats.
• Identify growth opportunities on emerging platforms and explore new features or trends on existing platforms to stay ahead of the competition.

Content Management:

• Collaborate with the Content creators, Design Lead and Creative strategist to plan and schedule high-quality, engaging, and brand-aligned content.
• Oversee the content calendar for all social media platforms, ensuring consistent posting and alignment with the brand’s TOV.
• Plan and execute social media campaigns, including promotions, giveaways, content partnerships, and paid advertising.

Community Management:

• Engage with followers by responding to comments, messages, and mentions in a timely and brand-consistent manner.
• Foster a positive online community by managing interactions, addressing issues, and nurturing brand advocates.

Performance Analysis & Reporting:

• Monitor, analyze, and report on key metrics, such as engagement rates, follower growth, reach, impressions, and conversions.
• Use data-driven insights to optimize strategies and campaigns, identifying what works and what doesn’t.

Cross-Functional Collaboration:

• Coordinate with the marketing, sales, product, and project teams to ensure social media efforts are aligned with brand objectives.

Crisis Management & Reputation Building:

• Develop and implement strategies for managing potential social media crises, ensuring swift and appropriate responses to protect the brand’s reputation.
• Build and maintain a positive brand image through proactive engagement, storytelling, and value-driven content.

Qualifications / Requirements

• Education: Bachelor’s Degree in Marketing, Communications, Journalism, or a related field.
• Experience: 3-5 years of experience in social media management, preferably across multiple platforms.
• Strong understanding of each social media platform’s unique algorithms, audiences, and content requirements.
• Excellent written and verbal communication skills.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, Facebook Insights).
• Creative thinking with the ability to adapt to fast-changing trends.
• Strong organizational and project management skills.
• Analytical Mindset: Ability to interpret data and translate it into actionable strategies.
• Adaptability: Flexibility to adapt strategies in response to changing trends and platform updates.
• Passion: Enthusiasm for social media, digital trends, and content creation.
• Hybrid position.
• May require occasional evening or weekend work to manage time-sensitive social media activities.

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Job Description

• Pulse is looking for a talented and creative Content Creator to join the team.
• As the Content Creator, you will be responsible for creating high-quality and engaging video content tailored for Instagram, TikTok, YouTube, and Facebook. Our ideal candidate should have passion for storytelling through video, a keen eye for detail, and the ability to produce high-quality content across various categories.
• This role involves conceptualising, filming, editing, and optimising video content for assigned social media platforms.

Responsibilities
Strategic Management and Innovation:

• Develop creative video ideas and concepts that align with the Pulse Picks brand.
• Collaborate with the social media manager to align on the monthly content calendar.

Content Creation, Production and Technical Expertise:

• Write compelling scripts through thorough research and storytelling.
• Produce and edit high-quality video content for various platforms.
• Utilise video editing software to edit footage, add effects, and produce high-quality videos.

Category-Specific Content Management:

• Create content across multiple categories.
• Experiment with new content formats and styles to keep the content fresh and appealing.

Platform Optimization:

• Adapt videos to meet the specific requirements and trends of each social media platform.

Performance Analysis:

• Monitor video performance metrics and use insights to improve content strategies and engagement.

Collaboration and Communication:

• Work closely with the creative and editorial teams to ensure video content supports broader team objectives and promotions.
• Communicate effectively with team members to ensure smooth project execution and alignment.

Qualifications

• Proven experience in video production, shooting, and editing, preferably for social media platforms.
• Proficiency in video editing software (e.g., Capcut, Adobe Premiere or mobile editing apps) and mobile filming techniques.
• Strong writing skills with the ability to craft engaging and informative scripts.
• Ability to conduct thorough research to produce accurate and informative content across various topics.
• A creative mindset with a strong visual aesthetic and attention to detail.
• Excellent verbal and written communication skills.
• Ability to collaborate effectively with cross-functional teams
• A strong portfolio showcasing your video content creation skills is required. Preferred
• 3+ years of experience in video production, editing, and content creation.
• Familiarity with social media analytics tools.
• Ability to multitask and manage multiple projects simultaneously
• May require occasional evening or weekend work to manage time-sensitive social media activities.