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Overview

• The Consumer, Digital & Loyalty Lead focuses on creating and executing strategies in driving overall transaction volume, market share and profitable revenue growth for Mastercard in East and West Africa focusing on Consumer portfolios and accelerating digital initiatives. As part of the EWA Customer Solutions Centre, this team actively collaborates with internal teams across Mastercard, and external parties including customers (the Issuers), merchants, and new strategic alliance partners to execute and drive solutions targeted on capturing current and future card spending volume.
• The Consumer, Digital & Loyalty Lead for East and West Africa will have accountability for executing strategies in the market to secure and win new business opportunities, as well as driving the go-to-market, to ensure usage, consumer experience, innovative product solutions and accelerating digitization thereby building preference for Mastercard. The individual will also be responsible to manage a team responsible for managing product optimization, identifying new business opportunities and flows, and introducing market-fit solutions. The individual will work closely with cross functional divisional and regional colleagues to drive a customer-focused strategy while also engaging extensively with external Mastercard partners.

Role

• The individual is accountable for Mastercard's competitive positioning and differentiation when it comes to Consumer and Digital solutions and platforms across East and West Africa
• Accountable for driving share growth for Mastercard solutions and identify new business opportunities
• Monitor the landscape of competitive products and industry trends, understanding their implications for Mastercard and suggest action steps as required and be responsible to drive them
• Ensure the development of innovative and differentiated product benefits to meet current and emerging needs of Mastercard customers and creating holistic solutions for our partners
• Create and maintain a library of best practices and case studies to be shared with Product Sales, Account Teams and Customers
• Develop customized presentations to proactively update & sell to issuers product opportunities/ innovations, market trends, digital initiatives and Mastercard advancements in product and digital solutions and platforms
• Must demonstrate strong influencing and negotiation skills
• Demonstrate proven ability to develop and successfully implement, quantifiable business plans
• Industry knowledge and networking and strong communication skills to engage with internal and external stakeholders
• Have an entrepreneurial approach and vision
• Analytical thinking
• Customer focus with extensive knowledge of customer profitability drivers and consumer and digital usage drivers
• Outstanding communication skills from a written, verbal and presentation perspective
• Demonstrate multi-disciplinary knowledge, i.e. across consumer products, and emerging technologies.

About you

• Understanding of competitive offerings, industry trends, emerging technologies
• Ability to oversee multiple projects and initiatives concurrently
• Experience with strategic and business planning
• Negotiating skills
• Proven experience working collaboratively in a cross-functional role
• Team player with the ability to clearly articulate strategy
• Outstanding communication/presentation skills
• Experience in managing diverse teams

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Job Description

The job holder will carry out responsibilities detailed below in the assigned location within West Africa markets

• Develop sales pipeline leveraging all available resources in coordination with the product development and account management teams
• Work with Customer Account Managers and Country Managers to identify opportunities to sell new products to existing customers
• Participate in high-level, interactive conversations with key decision makers around new or emerging product opportunities
• Analyze customers’ existing business through profitability modeling, financial forecasting and competitive analysis and recommend opportunities for additional revenue
• Develop long-term growth strategies to optimize mutual profitability across debit and credit business lines
• Work with virtual team of MC subject matter experts to strategically articulate value propositions to close new business opportunities
• Develop financial modeling and business cases for identified opportunities
• Execute and manage the customer contract agreement process, ensuring global linkage of resources and information sharing
• Be the responsible “face of MasterCard” to the prospect/customer through high level interactions with key stakeholders such as senior bank executives, country regulatory contacts, representatives of marketing and card vendors as well as third party processing companies.

Major Accountabilities:

• This individual is the 'Go To' person for Business Development across the assigned location within West Africa ensuring alignment between the location’s 'go-to-market' approaches and the overall MEA Business Development strategy, taking into account the region's longer term strategic initiatives.
• Establish new partner / vendor/ enabler / joint venture integration with capabilities to sustain MasterCard’s competitive advantage and tracking performance against key objectives. This individual will have responsibility for establishing and maintaining strong business relationships with Issuers, vendors, the banking industry and the regulators across the assigned location.
• Fundamental to accelerating the development of the business in the allocated location, is a backbone of strong issuance strategy in partnership with key Banks. The individual will be responsible for developing a dedicated Issuance plan and strategy across the assigned location.
• In addition, the successful candidate must have a sound knowledge of the payments industry P&L and how to maximize revenue through an effective issuance strategy.
• The individual will support in the development of the allocated location’s Interchange strategies, in collaboration with all regional cross functional teams. The successful candidate will be required to support in the assigned location’s Regulatory dialogue and support Country Management, on all matters relating to national and regional interests.

Key Competencies sought:

• Business Acumen
• Knowledge leadership
• Finance and planning
• Solution drive
• Results orientation
• Strong Analytical ability

Professional Qualities:

• Leadership
• Influence; assertiveness; initiative
• Autonomy; independence; accountable and responsibly
• Quantitative, qualitative and analytical insight
• Commitment; passion and energy

Experience Required:

• Bachelor’s degree required, MBA preferred.
• 10+ years experience in the financial services and payments business
• Deep business development and marketing experience
• Strong project management, problem solving, analytical and organizational experience
• Experience in merchant acquiring, retailing and / or corporate transactional banking will be advantageous
• Demonstrated experience in managing multiple stakeholders in a multicultural environment across multiple geographic locations
• Excellent writing and presentation skills, extensive experience in communicating in international environment at senior management level
• Strong negotiation and influencing skills
• Organization and time management skills; ability to multi-task
• Exceptional business judgment and strategic planning skills
• Business Case development, including financial analytics
• Budget preparation and management
• Ability to work collaboratively
• Solid solution development skills and effective working both independently and in a team environment
• Strong written and verbal communication skills, including presentation skills
• Strong client management skills
• Strong teamwork skills