Jobs at Verstand Resources Limited

Key Responsibilities

• Develop and implement comprehensive activation plans.
• Collaborate with cross-functional teams (creative, media, digital).
• Manage activation budgets, timelines, and resources.
• Ensure timely delivery of activation elements.
• Identify and mitigate potential project risks.
• Establish campaign metrics and KPIs.
• Analyze campaign performance and optimize strategies.
• Provide regular progress reports to stakeholders

Requirements

• 5-7 years of experience in marketing, advertising, or related field.
• Bachelor's Degree in Marketing, Communications, or a related field.
• Proven track record of successful campaign activation.
• Strong project management, organizational, and communication skills.
• Ability to think creatively and problem-solve.
• Experience with marketing automation platforms.
• Knowledge of data analysis and campaign measurement tools.
• Familiarity with CRM systems.
• Certification in marketing or project management (e.g., Google Analytics, PMP).
• Ability to work cross-functionally and collaboratively.
• Strong leadership and influencing skills.

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Key Responsibilities

• Interpret client objectives, goals, and target audience to inform strategy development.
• Conduct market research and analyze competitor and consumer insights to understand the market landscape.
• Craft comprehensive marketing strategies, including channel selection, messaging, and budget allocation.
• Work closely with cross-functional teams, including creative, media, and account management.
• Monitor campaign results, analyze data, and optimize strategies for improved performance.

Job Requirements

• Bachelor's Degree in Marketing, Business Administration, or a related field.
• 5-7 years of experience in strategy development in the integrated marketing or related industry.
• Strong analytical, communication, and project management skills.
• Experience with strategy development tools and software (e.g., SWOT analysis, market research reports).
• Proven track record of developing and implementing successful strategic plans.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Familiarity with data analytics tools and platforms (e.g., Tableau, Power BI).
• Strategic thinking and problem-solving skills
• Ability to work cross-functionally and collaboratively.
• Strong leadership and influencing skills.