Jobs at Simba Group

Job Summary

• The Sales Team Lead is responsible for driving vehicle sales performance by leading, supervising, and motivating the sales team. The role focuses on achieving revenue and volume targets, improving conversion rates, managing pipelines, and ensuring disciplined execution of the sales process.
• The Sales Team Lead also plays a key role in coaching sales agents, monitoring KPIs, and ensuring customer satisfaction.

Key Responsibilities
Sales Performance & Target Achievement:

• Drive the team to achieve monthly and annual vehicle sales targets.
• Monitor revenue, unit sales, margins, and profitability.
• Track performance against targets and implement corrective actions.
• Ensure strong pipeline management and deal closures.
• Identify sales opportunities across models, segments, and territories.

Team Leadership & Supervision:

• Lead, coach, and supervise sales executives / field agents.
• Set clear performance expectations and KPIs.
• Conduct regular performance reviews and feedback sessions.
• Motivate the team to improve productivity and conversion rates.
• Support recruitment and onboarding of new sales staff.

Sales Process & Discipline:

• Ensure compliance with the company’s sales procedures.
• Monitor deal progression from lead generation to vehicle delivery.
• Ensure accurate CRM / ERP updates by the sales team.
• Maintain discipline in pricing, discounting, and approvals.
• Prevent revenue leakages and sales irregularities.

Pipeline & Opportunity Management:

• Review sales pipeline and forecast accuracy.
• Support agents in closing complex or high-value deals.
• Monitor lead quality and follow-up effectiveness.
• Improve conversion ratios and sales cycle efficiency.

Customer Relationship & Experience:

• Ensure high standards of customer engagement and satisfaction.
• Resolve escalated customer issues or objections.
• Support key client negotiations when required.
• Promote long-term customer retention and referrals.

Market & Competitive Intelligence:

• Monitor market trends, competitor activities, and pricing strategies.
• Provide feedback on customer preferences and product demand.
• Identify opportunities for campaigns and promotions.

Reporting & Performance Monitoring:

• Prepare sales performance reports for management.
• Track KPIs including:
  • Units sold
  • Revenue generated
  • Conversion rates
  • Pipeline coverage
  • Profit margins
• Analyze performance gaps and recommend strategies.

Key Performance Indicators (KPIs)

• Sales revenue & unit targets
• Conversion rate / closing ratio
• Pipeline coverage & forecast accuracy
• Team productivity metrics
• Customer satisfaction levels
• Profitability / margin performance

Qualifications & Requirements

• Minimum Qualification: HND / B.Sc Degree in Marketing, Business Administration, or related field
• Experience: 4–7 years in automobile sales
• Prior leadership / supervisory experience preferred
• Strong understanding of vehicle sales cycles
• CRM / ERP familiarity (D365, SAP, etc.)

Required Skills & Competencies:

• Strong sales & negotiation skills
• Leadership & people management ability
• Analytical & performance-driven mindset
• Strong communication & coaching skills
• Customer-centric approach
• Decision-making & problem-solving ability
• High accountability & result orientation.

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Job Summary

• The Marketing Manager will lead the strategy, planning, and execution of marketing initiatives for the 2-Wheeler (2W) vehicle business line.
• This role combines brand management, product marketing, and market intelligence to drive brand visibility, customer loyalty, and business growth.
• You are required to be commercially savvy, understand both B2B (dealer and distributor) and B2C (retail/end-consumer) marketing dynamics, and can translate technical product value into compelling brand stories.

Key Roles / Responsibilities
Brand Strategy & Positioning:

• Develop and execute brand strategies that strengthen the market positioning of 2W vehicles across target rider segments (commercial/commuter, personal, and corporate/fleet buyers).
• Ensure consistent brand identity and messaging across all touchpoints (advertising, showroom/dealer branding, digital platforms, trade events, and sales materials).
• Monitor and evaluate brand health, perception, and market share within the 2W category.

Marketing Campaigns & Promotions:

• Plan and oversee marketing campaigns (ATL, BTL, and digital) to increase brand awareness and drive 2W sales conversions.
• Collaborate with the sales team to design trade promotions, dealer activation programs, test-ride events, and consumer engagement activities.
• Track campaign performance and ROI using relevant metrics.

Product Marketing & Market Development:

• Conduct competitor analysis and market research to identify emerging trends, consumer preferences, and opportunities within the 2W segment.
• Work closely with product, engineering, and supply chain teams to align marketing efforts with model availability, pricing, financing options, and specifications.
• Develop go-to-market and launch strategies for new 2W models and variants, and coordinate end-to-end implementation.

Stakeholder Management:

• Partner with internal teams (sales, finance, and operations) to ensure marketing initiatives are business-aligned.
• Manage relationships with advertising agencies, media partners, creative vendors, and the dealer/distributor network for co-branded activities.

Digital Marketing & Communication:

• Drive brand engagement through social media, content marketing, and digital advertising targeted at 2W buyers.
• Oversee the creation of promotional materials, product videos, test-ride content, and educational content on vehicle features, usage, and maintenance for online and offline channels

KPIs / Success Metrics

• Strategic thinking and problem-solving ability.
• Creative mindset with a strong eye for branding and design.
• Data-driven approach to decision-making.
• Strong collaboration and interpersonal skills.
• Ability to manage multiple projects in a fast-paced environment.

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Job Summary

• Responsible for driving and strategic Government, Institutional & Corporate Sales. lead our B2B and public sector sales initiatives in Nigeria's dynamic automotive industry.
• This role requires deep market knowledge, strong networks within government and corporate sectors, and a consultative sales approach to drive fleet and bulk vehicle sales across key segments.

Key Roles / Responsibilities
Strategic Sales & Market Development:

• Develop and implement strategic sales plans targeting government parastatals, MDAs, NGOs, multinationals, and large Nigerian corporations.
• Monitor and respond to tender opportunities, bid processes, and public procurement frameworks.
• Develop a structured pipeline and close high-value bulk vehicle and fleet supply deals.

Client Relationship Management:

• Cultivate relationships with senior stakeholders in government (federal, state, and local), fleet buyers, and procurement managers in private sector institutions.
• Act as primary point of contact for key clients, ensuring high service standards and after-sales engagement.
• Organize product demonstrations, test-drive events, and tailored presentations for key decision-makers.

Team & Cross-functional Coordination:

• Work with internal stakeholders (logistics, finance, legal, technical, and service teams) to structure deals, resolve challenges, and ensure seamless delivery.
• Lead or support a small B2B/government sales team to ensure goal alignment and performance.

Reporting & Compliance:

• Maintain accurate records of all client activities using CRM tools.
• Provide weekly/monthly reports on sales pipelines, forecasts, and market insights.
• Ensure strict compliance with Nigerian procurement laws, anti-corruption policies, and internal company ethics.

KPIs / Success Metrics

• Monthly & Quarterly Sales Target Achievement (%)
• Average Deal Size (₦/contract)
• New Institutional/Government Accounts Opened (monthly/quarterly)
• Sales Pipeline Conversion Rate (%)
• Client Retention Rate (%) - Repeat purchase rate or renewal contracts.
• Sales Forecast Accuracy (%)
• Compliance with Public Procurement Protocols (%)
• Partnerships or MOUs Signed with Institutions
• Number of B2B Events or Product Demos Organized