Marketing Manager at Simba Group

Job Summary

• The Marketing Manager will lead the strategy, planning, and execution of marketing initiatives for the 2-Wheeler (2W) vehicle business line.
• This role combines brand management, product marketing, and market intelligence to drive brand visibility, customer loyalty, and business growth.
• You are required to be commercially savvy, understand both B2B (dealer and distributor) and B2C (retail/end-consumer) marketing dynamics, and can translate technical product value into compelling brand stories.

Key Roles / Responsibilities
Brand Strategy & Positioning:

• Develop and execute brand strategies that strengthen the market positioning of 2W vehicles across target rider segments (commercial/commuter, personal, and corporate/fleet buyers).
• Ensure consistent brand identity and messaging across all touchpoints (advertising, showroom/dealer branding, digital platforms, trade events, and sales materials).
• Monitor and evaluate brand health, perception, and market share within the 2W category.

Marketing Campaigns & Promotions:

• Plan and oversee marketing campaigns (ATL, BTL, and digital) to increase brand awareness and drive 2W sales conversions.
• Collaborate with the sales team to design trade promotions, dealer activation programs, test-ride events, and consumer engagement activities.
• Track campaign performance and ROI using relevant metrics.

Product Marketing & Market Development:

• Conduct competitor analysis and market research to identify emerging trends, consumer preferences, and opportunities within the 2W segment.
• Work closely with product, engineering, and supply chain teams to align marketing efforts with model availability, pricing, financing options, and specifications.
• Develop go-to-market and launch strategies for new 2W models and variants, and coordinate end-to-end implementation.

Stakeholder Management:

• Partner with internal teams (sales, finance, and operations) to ensure marketing initiatives are business-aligned.
• Manage relationships with advertising agencies, media partners, creative vendors, and the dealer/distributor network for co-branded activities.

Digital Marketing & Communication:

• Drive brand engagement through social media, content marketing, and digital advertising targeted at 2W buyers.
• Oversee the creation of promotional materials, product videos, test-ride content, and educational content on vehicle features, usage, and maintenance for online and offline channels

KPIs / Success Metrics

• Strategic thinking and problem-solving ability.
• Creative mindset with a strong eye for branding and design.
• Data-driven approach to decision-making.
• Strong collaboration and interpersonal skills.
• Ability to manage multiple projects in a fast-paced environment.