The Sales Executive is responsible for driving revenue growth and market penetration by generating leads, converting prospects, maintaining customer relationships, and executing regional sales strategies in assigned territories (Benin & Warri). This role is crucial in supporting ReelFruit’s expansion objectives and ensuring visibility and product performance in the field.
DUTIES & RESPONSIBILITIES:
Prospecting & Lead Generation
- Identify and research potential clients within assigned territory.
- Qualify leads and determine conversion potential.
- Develop and execute a structured prospecting plan to attract new clients.
Relationship Building & Account Management
- Establish and maintain strong relationships with key decision-makers.
- Understand customer needs and propose solutions that align with their business goals.
- Manage accounts to drive upselling and cross-selling opportunities.
Industry Knowledge & Product Expertise
- Stay up to date with industry trends and market dynamics.
- Maintain a strong understanding of ReelFruit’s products and offerings.
Sales Calls & Presentations
- Conduct effective discovery calls and in-person presentations.
- Handle objections and negotiate contracts with a focus on closing deals.
Sales Strategy Implementation
- Execute strategic sales plans as defined by the Sales Manager.
- Gather feedback from clients and analyze competitor activity to refine sales tactics.
Performance & Reporting
- Meet or exceed monthly, quarterly, and annual sales targets.
- Analyze sales performance data to identify gaps and opportunities.
- Submit accurate weekly and monthly sales forecasts and reports.
Educational Qualifications, Experience & Requirements
- HND/B.Sc./B.A in Business Administration, Marketing, or related field
- Minimum of 3 years proven experience in FMCG sales (dried fruits or food industry preferred)
- Strong communication, negotiation, and relationship-building skills
- Ability to analyze and solve problems using data
- Target-driven, self-motivated, and results-focused
- Collaborative mindset and strong work ethic
- Proficient in reporting and performance tracking
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Summary
- The ideal candidate will be responsible for the day-to-day implementation and compliance to all product and process specifications, as well as food and environmental safety.
Duties and Responsibilities
- Ensure compliance with quality policy, procedures, work instructions, and documented quality systems. In addition, ensure compliance with statutory and regulatory requirements.
- Carry out inspection upon arrival of raw materials, packaging materials and inputs against specifications and submit reports after inspection.
- Ensure all quality procedures for fruit washing and storage are observed.
- Check the peeling and cutting quality, and complete the quality control sheet at Processing.
- Check the packing quality and complete the quality control sheet at the Packing.
- Conduct quality control on pallets in accordance with the finished goods control procedure.
- Ensure daily calibration and verification of all measuring equipment in the laboratory and in the factory.
- Monitor and control all storage areas and conditions.
- Continuous training and coaching of factory employees on Food safety and quality issues.
- Fulfillment of housekeeping and environmental standards.
- Report any non-compliance detected in relation to both the Quality and Food Safety Management Systems to the Quality Manager.
- Report immediately any non-conformity on product quality to the QA manager.
- Report immediately any breakage, damage or malfunction of equipment to the QA manager.
- Ensure samples for analyses are properly taken for each batch.
- Manage and maintain all tools and equipment for conducting quality control checks in both the laboratory and the factory.
- Ensure proper and prompt filing of records: maintain organized and accessible records for analysis and reference.
- Ensure correct traceability of products and records.
- Supporting process improvements throughout the testing and quality assurance processes
- Adhere to all health and safety guidelines in the factory.
Supervisory duties:
- Appraise the performance of immediate team members, identify their training needs and organize or recommend appropriate training for them.
- Administer disciplinary measures of immediate team members in accordance with the company’s disciplinary procedures
- Interpret policies and procedures to immediate team members and, where necessary, consult a superior or appropriate departments.
Educational Qualifications, Experience & Requirements
- Bachelor's Degree / HND or higher in Food Science, Agribusiness or a related field.
- At least two (2) years of professional or sector/industry experience.
- Flexibility based on the factory production schedule.
- Knowledge of the use of measuring equipment.
- Knowledge of GMPs
- Knowledge of the HACCP system
- Excellent planning, analytical, and organizational skills
- Ability to work with little or no supervision.
- Proficiency in Microsoft Applications.
- Integrity and accountability
- Fluency in English – excellent communication skills, both oral and written.
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