Job Purpose
- The Sales Executive is responsible for generating profitable sales by identifying prospective customers, converting leads, developing existing accounts, and consistently achieving assigned sales and revenue targets.
- The role requires a proactive, commercially minded individual who is comfortable prospecting for new business, engaging customers, negotiating sales, closing deals, and following through to ensure payment and customer satisfaction.
Key Responsibilities
Sales Generation & Target Achievement
- Achieve assigned daily, weekly and monthly sales/revenue targets.
- Actively prospect for new customers rather than relying solely on incoming enquiries.
- Identify potential customers within assigned markets, territories or customer segments.
- Convert qualified leads and enquiries into paying customers.
- Maintain a healthy sales pipeline sufficient to achieve assigned targets.
- Develop and execute individual sales plans to close identified revenue gaps.
Business Development
- Identify new markets, customer segments and business opportunities.
- Conduct regular market visits and direct prospecting activities.
- Generate leads through referrals, networking, cold calling, digital channels and physical visits.
- Develop relationships with key decision-makers and prospective customers.
- Recommend opportunities for increasing market penetration and sales.
Customer & Account Management
- Build and maintain strong relationships with existing customers.
- Understand customers' requirements and recommend appropriate products/services.
- Follow up with customers to encourage repeat purchases and increase account value.
- Respond promptly and professionally to customer enquiries and complaints.
- Identify inactive or declining customer accounts and take appropriate recovery action.
Sales Negotiation & Closing
- Prepare and present quotations, proposals and product/service information to prospective customers.
- Negotiate within approved pricing, discount and commercial guidelines.
- Follow up consistently on quotations and outstanding opportunities.
- Overcome customer objections professionally and close sales.
- Ensure agreed sales terms are properly documented before execution.
Payment & Receivables Follow-up
- Work with Finance and other relevant teams to ensure customers pay within agreed terms.
- Follow up on outstanding customer payments relating to assigned accounts.
- Avoid unauthorised credit arrangements or discounts.
- Escalate overdue or problematic accounts promptly.
Market Intelligence
- Monitor competitors' activities, pricing, promotions and market positioning.
- Gather customer feedback and provide useful market intelligence to management.
- Identify changes in customer preferences and buying behaviour.
- Recommend appropriate sales initiatives based on observed market trends.
Sales Reporting & CRM Management
- Maintain accurate records of prospects, customer interactions, quotations and sales.
- Update the company's CRM/sales tracker consistently.
- Submit accurate daily, weekly and monthly sales reports as required.
- Provide realistic sales forecasts and pipeline updates.
- Participate in sales review meetings and account for performance against assigned targets.
Key Performance Indicators (KPIs)
Performance should be measured primarily on:
- Monthly sales/revenue achievement (% of target)
- Gross profit/margin achievement, where applicable
- Number and value of new customers acquired
- Lead-to-sale conversion rate
- Value and quality of active sales pipeline
- Repeat business/customer retention
- Collection of outstanding receivables
- Number of productive customer/prospect visits
- Sales forecast accuracy
- Timeliness and accuracy of sales/CRM reporting
Qualifications & Experience
- B.Sc., HND, OND or equivalent qualification in Business Administration, Marketing or a related discipline.
- Approximately 2-5 years of proven sales experience, depending on the seniority required.
- Demonstrable history of meeting or exceeding sales targets.
- Experience in direct sales, B2B sales, field sales or business development is an advantage.
- Good understanding of the Lagos market is desirable.
Required Competencies
The successful candidate should demonstrate:
- Strong sales and closing ability
- Target and results orientation
- Prospecting and lead-generation ability
- Negotiation and influencing skills
- Strong verbal and written communication
- Commercial awareness
- Customer relationship management
- Resilience and persistence
- Initiative and self-motivation
- Good numerical and analytical ability
- Accountability and integrity
- Ability to work with limited supervision
- Proficiency with Microsoft Office and basic CRM/sales reporting tools
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Job Purpose
The Dispatch Rider is responsible for the safe, timely and accurate delivery and collection of company goods, packages, documents and other authorized items to and from customers, vendors, company locations and other designated destinations.
The role holder is responsible for safeguarding all items entrusted to them, obtaining appropriate proof of delivery, maintaining the assigned motorcycle in good condition, and providing professional service while representing the company.
Key Responsibilities1. Delivery & Collection
- Pick up and deliver goods, packages, documents and other authorized items to designated locations.
- Complete assigned deliveries within agreed timelines.
- Verify items against dispatch instructions before leaving the point of collection.
- Ensure items are delivered to the correct recipient and location.
- Obtain appropriate proof of delivery (POD) for every completed delivery.
- Immediately report unsuccessful deliveries, incorrect addresses, rejected deliveries or other delivery challenges.
- Return undelivered items promptly and in their original condition.
- Do not make unauthorized stops or diversions while carrying company/customer items.
2. Route Planning & Delivery Efficiency
- Plan efficient delivery routes to minimize delays, fuel consumption and unnecessary mileage.
- Maintain good knowledge of Lagos roads, streets, landmarks and alternative routes.
- Use Google Maps and other approved navigation tools where necessary.
- Communicate promptly with the supervisor when significant traffic or other circumstances may affect delivery timelines.
- Complete multiple deliveries efficiently while maintaining safety and accuracy.
3. Safety & Traffic Compliance
- Ride responsibly and comply with applicable traffic and road-safety requirements.
- Wear approved safety equipment, including a helmet, while riding.
- Avoid speeding, dangerous overtaking, riding against traffic or other unsafe practices.
- Do not operate the motorcycle under the influence of alcohol, drugs or any substance that could impair safe riding.
- Immediately report accidents, traffic incidents or damage involving the motorcycle.
- Never knowingly operate a motorcycle with a serious safety defect.
4. Protection of Goods & Company Property
- Take responsibility for all goods, documents and packages entrusted to the Rider.
- Handle items carefully to prevent loss, theft, contamination or damage.
- Never open, tamper with, substitute or otherwise interfere with packages entrusted for delivery.
- Never hand company/customer items to an unauthorized person.
- Keep the motorcycle securely parked and locked when unattended.
- Immediately report any lost, stolen or damaged item.
5. Motorcycle Maintenance
- Conduct basic daily checks before commencing deliveries.
- Check tyres, brakes, lights, engine oil, fuel level, horn and other essential components.
- Keep the motorcycle clean and in good working condition.
- Report mechanical faults immediately.
- Ensure scheduled servicing and maintenance are carried out when due.
- Do not undertake unauthorized repairs or modifications to the motorcycle.
6. Documentation & Accountability
- Maintain accurate records of assigned deliveries and collections.
- Record mileage and fuel usage as required.
- Obtain and submit proof of delivery for completed deliveries.
- Account for all goods, documents, cash or other items entrusted to the Rider.
- Submit delivery records, receipts and other required documentation promptly.
- Immediately report any discrepancy rather than attempting to conceal or independently resolve it.
7. Customer Service
- Interact professionally and respectfully with customers, vendors and employees.
- Maintain a neat and presentable appearance while on duty.
- Communicate politely when making deliveries or collections.
- Protect confidential customer and company information.
- Avoid arguments or confrontations with customers and escalate disputes appropriately.
Key Performance Indicators (KPIs)
Performance should be measured using:
- On-time delivery rate
- Successful first-attempt delivery rate
- Number of completed deliveries
- Proof-of-delivery compliance
- Delivery accuracy
- Zero loss of goods/packages attributable to negligence
- Zero preventable accidents
- Fuel efficiency
- Motorcycle maintenance compliance
- Customer complaints/feedback
- Number of traffic or safety violations
- Attendance and punctuality
- Accuracy of delivery and mileage records
Minimum Requirements
- Minimum of SSCE or equivalent qualification.
- Valid rider's permit/licence and other documentation required for the assigned motorcycle and operations.
- Minimum of 2 years' relevant dispatch/delivery riding experience, preferably within Lagos.
- Strong knowledge of Lagos Mainland and Island routes.
- Ability to use Google Maps or similar navigation applications.
- Ability to read, write and communicate effectively.
- Basic understanding of motorcycle maintenance.
- Must successfully complete the company's background and reference verification process.
- Must successfully complete a practical riding and road-safety assessment.
Required Competencies
- Excellent motorcycle riding skills
- Strong knowledge of Lagos routes
- Safety consciousness
- Integrity and trustworthiness
- Speed with accuracy
- Punctuality and reliability
- Good customer service
- Attention to detail
- Ability to follow instructions
- Accountability
- Basic motorcycle maintenance knowledge
- Ability to work under pressure
- Good communication skills
Critical Behavioural Expectations
Because the Dispatch Rider will have direct custody of company/customer goods and company assets, a high level of integrity and accountability is required.
The Rider must:
- Never use the company motorcycle for unauthorized personal activities.
- Never divert, substitute or tamper with goods entrusted for delivery.
- Never falsify delivery records, mileage, fuel consumption or proof of delivery.
- Never collect unauthorized payments from customers.
- Never hand over the motorcycle to an unauthorized person.
- Never conceal an accident, damaged item, lost package or customer complaint.
- Immediately account for any cash or other valuables collected on behalf of the company.
- Maintain confidentiality regarding customers, deliveries and company operations.
Pre-Employment Verification
Appointment should be subject to satisfactory completion of:
- Identity/NIN verification
- Residential address verification
- Rider's licence/permit verification
- Previous employer/reference checks
- Guarantor verification
- Background/security checks as required by the company
- Practical motorcycle riding assessment
- Lagos route/navigation assessment
- Verification of previous dispatch/delivery experience
- Medical/fitness assessment where applicable and in accordance with company policy
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